As Executive Vice President and Head of Lionsgate Global Products & Experiences, Jenefer Brown has established Lionsgate as a major force in branded entertainment. Brown oversees several fast-growing businesses that expand the reach of Lionsgate’s film and television properties, including location-based entertainment, which encompasses attractions in the U.S., Europe, Middle East and Asia, the dynamic interactive games business and the consumer products business.
Named Executive of the Year by Los Angeles Business Journal in 2021 and a Top 10 Theme Park Influencer by blooloop for three years in a row, Brown led the successful openings of Lionsgate’ Entertainment World in Hengqin, China, which has earned rave reviews for ushering in a new era of immersive indoor theme parks; the Lionsgate Zone of the Motiongate theme park in Dubai, with a major expansion that opened in January 2022, Saw Escape experiences in Las Vegas and London; and The Hunger Games: The Exhibition at the MGM Grand Las Vegas. These initiatives add to a portfolio of Lionsgate-branded attractions and events that includes SAW: The Ride at Thorpe Park, the Dirty Dancing and Now You See Me live stage shows and La La Land, Hunger Games, Dirty Dancing and Twilight live-to-film concert tours.
Under Brown’s guidance, Lionsgate is also adapting several of its most acclaimed intellectual properties to the Broadway stage in collaboration with award-winning producers including the long-running television series Nashville and the film sensations La La Land and Wonder.
On the interactive games side, the division has garnered critical acclaim and won several major awards at E3. Highlights include the recently released Evil Dead: The Game; the groundbreaking Call of Duty X SAW crossover; Fortnite X John Wick crossover; psychological horror game Blair Witch; top-selling Five Nights at Freddy’s VR: Help Wanted; and Power Rangers: Battle for the Grid.
As Executive Vice President and Head of Lionsgate Global Products & Experiences, Jenefer Brown has established Lionsgate as a major force in branded entertainment. Brown oversees several fast-growing businesses that expand the reach of Lionsgate’s film and television properties, including location-based entertainment, which encompasses attractions in the U.S., Europe, Middle East and Asia, the dynamic interactive games business and the consumer products business.
Named Executive of the Year by Los Angeles Business Journal in 2021 and a Top 10 Theme Park Influencer by Blooloop for three years in a row, Brown led the successful openings of Lionsgate’ Entertainment World in Hengqin, China, which has earned rave reviews for ushering in a new era of immersive indoor theme parks; the Lionsgate Zone of the Motiongate theme park in Dubai, with a major expansion that opened in January 2022, Saw Escape experiences in Las Vegas and London; and The Hunger Games: The Exhibition at the MGM Grand Las Vegas. These initiatives add to a portfolio of Lionsgate-branded attractions and events that includes SAW: The Ride at Thorpe Park, the Dirty Dancing and Now You See Me live stage shows and La La Land, Hunger Games, Dirty Dancing and Twilight live-to-film concert tours.
Under Brown’s guidance, Lionsgate is also adapting several of its most acclaimed intellectual properties to the Broadway stage in collaboration with award-winning producers including the long-running television series Nashville and the film sensations La La Land and Wonder.
On the interactive games side, the division has garnered critical acclaim and won several major awards at E3. Highlights include the recently released Evil Dead: The Game; the groundbreaking Call of Duty X SAW crossover; Fortnite X John Wick crossover; psychological horror game Blair Witch; top-selling Five Nights at Freddy’s VR: Help Wanted; and Power Rangers: Battle for the Grid.
Jenefer Brown is executive vice president and head of global live, interactive and location-based entertainment at Lionsgate.
After the launch of Lionsgate Entertainment World in 2019 in China, Brown and her team opened more themed entertainment experiences featuring the studio’s intellectual property. There are plans to roll out the Lionsgate Entertainment World format to other territories around the world.
What sets Lionsgate apart from other IP providers in the attractions industry is its focus on largely adult-led licensed properties. One of its key film franchises is The Hunger Games, as featured within the Lionsgate-themed land at Motiongate movie park in Dubai. Meanwhile, at Thorpe Park near London and in Las Vegas, horror fans can enjoy The Walking Dead and SAW-themed rides and experiences. In 2021, a new Blair Witch-themed escape room opened in Las Vegas.
Brown has been named in the blooloop Theme Park Influencer list on three occasions.
Jenefer Brown is Executive Vice President and Head of Lionsgate’s Global Live, Interactive and Location-Based Entertainment. She has established Lionsgate as a major force in branded entertainment with a fast-growing location-based entertainment business that encompasses attractions in the U.S., Europe, the Middle East and Asia. She also oversees the dynamic interactive games business that continues to expand the reach of Lionsgate’s iconic film and television properties.
Under her guidance, the Company recently opened Lionsgate Entertainment World in Hengqin, China, a vertically-designed indoor theme park built around multiple Lionsgate properties. The initiative adds to a portfolio of Lionsgate-branded attractions and events that includes the Lionsgate Zone of the Motiongate theme park in Dubai, the Official Saw Escape Room in Las Vegas, The Hunger Games: The Exhibition, the Now You See Me Live stage show and La La Land, Hunger Games and Twilight live-to-film concert tours. Lionsgate is also adapting several of its most acclaimed intellectual properties to the Broadway stage in collaboration with award-winning producers, including the long-running television series Nashville and the film sensation Wonder.
In addition, Ms. Brown heads up Lionsgate’s interactive games business whose slate continues to garner critical acclaim and which won several major awards at E3. Recent highlights include the ground-breaking Fortnite X John Wick crossover, John Wick Hex; psychological horror game Blair Witch; and top-selling Five Nights at Freddy’s VR: Help Wanted.