Gardaland Resort has announced they will add a third hotel. The Gardaland Magic Hotel will have 128 rooms and open on May 31, 2019.
The 4-star Magic Hotel will be an investment of 20 million euros, and will be themed entirely to the world of magic.
The CEO of Gardaland, Aldo Maria Vigevani, announced the hotel. He said the development “will allow us to create a magical enchanted kingdom of hotellerie, where magicians, elves, talking trees and magical creatures will make the little guests and their families stay with a fairy and charming atmosphere. “.
There will be 128 large rooms themed to one of three settings: Enchanted Forest, Magic Crystal and Great Magician. Each room will be divided into two: with a double bed on one side and two single beds on the other. They have been designed to cater for the whole family.
Gardaland Magic Hotel will be located beside the existing Resort Hotels.
Vigevani said that the park had witnessed: “a growth of Italian guests coming not only from the North but also from the Center-South . Compared to the same period of 2017, we recorded a strong growth in bookings with an increase of 17.2% by our compatriots who today account for 58.4% of the total reservations in our two hotels. Encouraged by the increase in requests for overnight stays at our facilities – which have increased by 4% compared to 2017 – our ultimate goal is to close 2018 with 83% occupancy of rooms for the Gardaland Hotel and 84% for Gardaland Adventure.
“Lake Garda, with its strong tourist vocation – thanks to motorway accessibility, proximity to the airport, naturalistic, cultural and tourist attractions and a favorable climate has favored this ambitious project . Gardaland Magic Hotel will allow us to intercept a new audience, the one that seeks not only the functionality and comfort of a 4-star resort, but also a themed experience and the splendid setting of Lake Garda”.
Merlin Entertainments released its trading performance results for the 26 weeks ended 30 June 2018. Organic revenue growth was in line with expectations, and investment in the group’s theme park resorts has returned positive results. This investment further demonstrates their strategy of transforming theme parks into resorts, with hotels and other amenities to extend visits.