Little Lion Entertainment, a leading immersive attractions company, has announced that Arcade Arena London will launch on the Southbank in September.
Located at 26 Lambeth High Street, SE1, Arcade Arena London is the flagship realisation of Little Lion Entertainment's vision: a large, purpose-built live gaming venue hosting multiple world-class video game experiences simultaneously at full arena scale in central London.
The venue opens with three main experiences, including Chaos Karts, which immerses players in a real-world kart-racing battle, and The Pac-Man Experience, developed in partnership with Bandai Namco Entertainment. Making its debut at Arcade Arena London, this transforms the classic video game into an immersive, augmented live event.
Finally, Alien Invasion is a new experience combining laser tag combat and drone technology in a sci-fi arena.
Repeatable experiences
Tom Lionetti-Maguire, founder and CEO of Little Lion Entertainment, says: “Arcade Arena was always conceived as something more than just a venue - it’s a platform.
"The idea, from day one, was to build the ultimate live gaming space: in which you can insert any video game experience and have it play out at genuine arena scale. What that gives you is something the entertainment industry has never really had before: a format with truly infinite content and real repeatability.
"People don’t just come once. They come back, because the Arena keeps changing. The Southbank Flagship is the fullest expression of that vision we’ve ever built, and I am incredibly proud of what the team has created here.
"Three simultaneous games. Three world-class experiences. One extraordinary venue. London is going to love this.”
The launch marks a significant milestone after a period of impressive growth for Little Lion Entertainment.
The company first established its live gaming model with The Crystal Maze Experience, now in its 10th year in London and Manchester. It then expanded into innovative concepts like Chaos Karts and the Pac-Man Live Experience.
With its arrival at the Southbank, the company brings both ambition and a proven track record. It has attracted millions of visitors, employs over 220 staff members, and has pioneered a new entertainment genre: live video game attractions.
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
