Merlin Entertainments is expanding its Minecraft collaboration with a new pop-up experience at Alton Towers this summer.
The 'Minecraft Meet the Mobs' event is the first of its kind in the UK where guests can meet Minecraft's new baby mobs, the moving, living creatures and monsters in the video game.
The baby mobs will be positioned in six Minecraft-inspired scenes around the theme park.
The experience also includes a selection of interactive activities and a mob trail around the resort to unlock an exclusive and unique Minecraft in-game reward.
Additionally, fans of the game can take photos with mobs including Iron Golem, Chicken Jockey and Creeper, and with puppets including yellow axolotls, baby pandas, pigs, goats, chicks, wolf pups and more.
Themed snacks including Minecraft-inspired TNT popcorn will be on offer, as will exclusive new Minecraft merchandise.
“Minecraft is loved by families around the world, and this summer we’re bringing that sense of play and discovery into our park," said Howard Ebison, vice president at Alton Towers.
"'Minecraft Meet the Mobs' is set to delight our guests with interactive moments across the park, an opportunity to unlock exclusive in-game rewards, enjoy themed treats and plenty of surprises along the way."
The limited-time Minecraft experience is included with standard park admission and will be available at Alton Towers for a six-week run from 18 July to 28 August.
Minecraft is the best-selling video game of all time, with 350 million copies sold.
The game is also being transformed into the first-ever theme park land at Chessington World of Adventures in the UK. The £50 million project is due to open in 2027.
Merlin announced its collaboration with Minecraft developer Mojang Studios in 2024, revealing plans to initially invest more than £85m ($110m) in two new attractions in the UK and US.
Images courtesy of Merlin Entertainments
