An award-winning cultural practitioner, Medhavi Gandhi, the founder of Heritage Lab in Chandigarh, has been working in the Indian museum sector for close to a decade.
Gandhi founded The Heritage Lab in November 2015. It is India’s first digital platform connecting museums and citizens through engaging campaigns, content and resources. The site is a blend of school programming, consulting for museums and cultural festivals and brand-collaboration and lies at the intersection of art, culture and museums. There is also a content platform which tries to bridge the gap between citizens and museums.
A champion for museums in India, Ghandi has been instrumental in helping Indian museums and their collections become relevant to people on digital platforms. She been a driving force in getting most museums in India on social media. She has also encouraged Indian museums’ participation in global social media events such as #AskaCurator, #MuseumWeek and #Museumgames.
The Heritage Lab consults for museums, working with them on strategy and content on their digital-transformation journeys. It also works to connect the school curriculum to museum collections through workshops and activities.
Furthermore, as the South Asia Coordinator for Art+Feminism, Gandhi manages and conducts Wikipedia Editathons and events at museums to improve coverage and content about women in the arts.
Gandhi has said, “The struggle has been to convince people as to why museums are relevant. Be it getting people to come for museum walks or convincing museums to host late nights, it’s a continuous challenge to bring people to museums. The other challenge has been to convince schools to take up museum learning or ‘creative inquiry’ as we call it. Experimenting with history, learning is great fun with students though, and we’ve had a great response from some schools in Chandigarh, as we also travel to museums outside the city!”