Grande Experiences has teamed up with the Dalí Museum in Florida to create a new immersive art experience called Dalí Alive, opening at The Lume Colorado on 21 October.
The Lume Colorado is Grande Experiences’ fourth permanent digital art gallery. Its other venues can be found in Los Angeles, Indianapolis and Melbourne, Australia.
Dalí Alive will immerse visitors “inside the surreal visions synonymous with the renowned artist”, says a news release.
Guests will feel like they have stepped inside Salvador Dalí’s artworks, which will be displayed in a multi-sensory projection gallery featuring spatial audio technology.
Step inside Dalí’s surreal visions
“We could not be more excited to collaborate with the esteemed Dalí Museum to create Dalí Alive and bring the world premiere to the people of Colorado,” said Bruce Peterson, executive chairman and founder of Grande Experiences.
“Visitors will enjoy the unique opportunity to dive deep into the imaginative world of Salvador Dalí and immerse themselves in his beautiful, iconic, and captivating art as we bring it to life,” Peterson added.
“In my opinion, if Salvador Dalí were alive today, he would be creating art in this exciting new-age digital medium.”
Home to an unrivalled collection of works by the Spanish artist, the Dalí Museum in St. Petersburg collaborated with Grande Experiences to develop the digital art attraction.

“The Dalí’s mission is to preserve and share Salvador Dalí’s celebrated artistic legacy,” said Dalí Museum executive director, Hank Hine.
“Our partnership with Grande Experiences allows us to amplify his transformative story to a wider audience – beyond those that visit the Dalí in St. Petersburg – providing an opportunity to appreciate the legendary artist and his wide-ranging impact through this remarkable and theatrical digital display.”
Frameless, London’s first permanent immersive art experience, opens on 7 October. Culturespaces is also opening its first venue for digital art in North America on 14 September.
Images: Grande Experiences