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Frameless immersive art experience reveals galleries and opening date

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frameless immersive art london

Frameless features interactive digital versions of masterpieces by Cézanne, Klimt, Monet and Rembrandt.

Frameless, London’s first permanent immersive art experience, has unveiled its galleries ahead of the opening on 7 October in the West End. Tickets are on sale now.

Located at Marble Arch Place, the attraction features interactive digital interpretations of iconic masterpieces by Cézanne, Klimt, Kandinsky, Monet, Canaletto and Rembrandt.

These are displayed in galleries called ‘Beyond Reality’, ‘Colour In Motion’, ‘The World Around Us’, and ‘The Art Of Abstraction’.

“We look forward to welcoming visitors to Frameless from 7 October – where they will be able to immerse themselves in a truly unique and unforgettable experience that features masterpieces from the likes of Cezanne, Monet and Kandinsky on display like never before,” said Richard Relton, chief executive at Frameless.

Frameless opens 7 October in West End

frameless immersive art experience london

Beyond Reality includes artworks that explore “other worlds, dreams and the surreal”, says a release. These include ‘The Garden of Earthly Delights’ by Bosch and ‘The Tree of Life’ by Klimt. Artworks by Munch, Arcimboldo, Lowinsky, Rousseau, Dalí and Ernst also feature.

Colour In Motion is home to artworks such as ‘Water Lilies and Japanese Bridge’ by Monet and ‘Mont Saint-Michel’ by Signac. Also on offer are artworks by Van Gogh, Seurat, Morisot and Delauney.

The World Around Us lets guests explore “landscapes, cityscapes and seascapes that capture the beauty of our world”, with artworks including ‘Avenue at Chantilly’ by Cézanne and ‘The Piazza San Marco in Venice’ by Canaletto. Additional artworks in the gallery are by Rembrandt, Monet, Rubens, Turner, Friedrich and Ruysch.

The Art Of Abstraction is described as a “maze of colour, shape and form”. Artworks include ‘Yellow-Red-Blue’ by Kandinsky and ‘Composition with Red, Yellow, and Blue’ by Mondrian. Klimt, Malevich and Klee also feature in this gallery.

“Prepare to step into a new and incredible world of immersive arts at Frameless this October,” said Scott Givens, chief creative officer for Frameless.

“Leading the way as a new generation of digital art experience, Frameless has been brought to life by an ensemble of experts and world-class technology to create a one-of-a-kind experience – I can’t wait for the world to see it.”

Frameless has partnered with industry-leading projection technology provider Panasonic, who will use the London venue as their global flagship showcase.

An immersive and multi-sensory entertainment experience, Frameless has plans to open venues in major cities across the world over the next five years.

Labyrinth, a new permanent venue for immersive experiences, is also opening later this year beneath Waterloo station in London.

Images: Frameless

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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