Imagine Exhibitions, a leader in worldwide travelling exhibitions and entertainment, has announced that industry veteran Shawn McCoy is joining the firm as senior vice president of business development and creative strategy. McCoy brings more than 25 years of experience in strategic planning, concept development, and business growth within the experiential planning and design industry to his new role, making him a key addition to the executive team.
“I first met Shawn at a trade show over 15 years ago, I immediately liked his passion and integrity and we instantly connected” says Tom Zaller, president and CEO of Imagine Exhibitions. “Over the years I have followed Shawn’s incredible growth as a respected leader in the entertainment field and I am very excited to welcome Shawn as a senior member of Imagine as we continue to grow as a team.”
A commitment to innovation and creativity
In a previous role with experiential planning and design company JRA, McCoy was instrumental in the leadership, expansion, and creative development of the firm. He has worked with a variety of clients during his career, including NBC, Universal Studios, Warner Bros., Lionsgate, Sony, Crayola, Hasbro, National Comedy Centre, Science Centre Singapore, and Space Centre Houston. His career has spanned theme parks, attractions, brand experiences, and cultural destinations.
Talking about this new opportunity to continue shaping the future of immersive design, McCoy says: “I am thrilled to be joining Imagine Exhibitions and embark on this exciting journey. Their commitment to innovation, creativity, and delivering transformative experiences aligns perfectly with my own passion and values.
“I look forward to collaborating with the talented team at Imagine and working together to create groundbreaking, unforgettable guest experiences for audiences around the world.”
McCoy holds undergraduate degrees in Marketing and Finance from the University of Cincinnati and a Master of Business Administration from Xavier University.
Earlier this year, Imagine Exhibitions’ Debbie Donohue, COO and vice president of sales spoke at AAM 2023 in Denver, Colorado, during a session called Traveling Exhibits-focused Session: Conjuring Sustainable Traveling Exhibitions Models without the Wizardry.
