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Amstrad museum: Lord Sugar calls for old computers

amstrad museum

Amstrad founder Lord Sugar, who is planning a new museum dedicated to the company and its products, is asking for anyone with an old Amstrad computer to send him a picture.

There are museums around the world dedicated to a wide range of niche interests and quirky collections. Now, Amstrad founder Lord Alan Sugar is aiming to open a museum of his own, dedicated to the technology that built his career.

After feeling nostalgic on Twitter, Sugar asked for his followers to send in pictures of old Amstrad tech that they might still have, hidden in attics or storage.

Amstrad nostalgia

The conversation began when someone Tweeted at Sugar saying, “This will make you feel old…My grandad told me he bought an Amstrad stereo 50 years ago!” Sugar responded with a picture of some newspaper coverage of the first Amstrad range of hi-fi amplifiers from 1970.

He followed this up with a request for his followers to send in pictures of any old Amstrad products they might have. After receiving several submissions, Sugar then tweeted “AMSTRAD ARCHIVE: Please keep it coming. I’m loving the old Amstrad stuff people are showing me. Some items I honestly forgot I made them. 100% for sure when this Covod thing over I am going to offer to buy some of the old stuff and establish a museum. Thank you in advance.”

Technology in museums

This nostalgia for old computer technology is not new. In 2018, an exhibit opened at Living Computers: Museum + Labs in Seattle. Called Totally 80s Rewind, this recreated a day in the life of an 80s teenager.

The V&A also hosted an exhibition called Videogames: Design/Play/Disrupt which looked at the development of computer games. This began at the V&A in London before moving to V&A Dundee last year.

Brands are increasingly creating brand experiences and museums. The IKEA museum documents the flat pack furniture store’s rise from its beginnings in rural Sweden.

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charlotte coates

Charlotte Coates

Charlotte Coates is Features Editor at Blooloop. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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