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Mad Systems announces Three Days of AAM campaign with new innovations

Mad Systems AAM

Mad Systems Inc.,theaward-winning audiovisual and interactive system designer and integrator,will exhibit at this year'sAmerican Alliance of Museums (AAM) Annual Meeting & MuseumExpo, where the team will make a triple reveal.

In a campaign dubbed"The Three Days of AAM,"Mad Systems will unveil three major innovations — a newapproach, a groundbreakingproduct, and a powerful newservice— each designed to reimagine the future of museum and attraction experiences.


Mark your calendars

  • Tuesday 6 May: Anew approachto control and future-proof your AV system
  • Wednesday 7 May: Anew productthat brings intelligent experiences straight into visitors’ pockets based on our patented technologies
  • Thursday 8 May:Anew serviceunlocking real operational intelligence like never before

“This is a defining moment for the industry, and for us,” saidMaris Ensing, founder of Mad Systems. “ We're talking abouta fresh approach to how attractions manage, personalize, and learn from their audiences. If you’re ready to step into the future, you won’t want to miss what we’re revealing during AAM.”

“The Three Days of AAM”reflects Mad Systems’ commitment to helping museums and attractionsbecome smarter, more agile, and more accessible and connected to their guests than ever before,all while protecting privacy and maintaining the magic of discovery.

See also: What to expect at AAM 2025

Mad Systems will roll out the three announcementslive each morning at AAMfrom 6 - 8 May, with updates shared across its website and social channels for those following remotely. Conference attendees can visit Mad Systems at the MuseumExpo on booth #1123 to discuss these innovations firsthand.

Mad Systems has also announced an Open Day at its lab on Friday 9 May, from 10 am til 5 pm, where visitors will be able to experience its Wonderland demo space and see QuickSilver®, CheshireCat™, Alice™, Mad’s personalised Avatars, and Lory™ at work. Lunch will be served from 12 pm until 1:30 pm. The address is Mad Systems, 733 North Main Street, Orange, California, 92868.

Earlier this year, Mad Systems was awarded two more US patents for its Alice and Lory technologies, namely U.S. Patent No. 12,273,589 and U.S. Patent No. 12,271,418.

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