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Museum of Illusions opening largest location to date in Charlotte, North Carolina

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Museum of Illusions features holograms, brain-teasing exhibits and interactive illusion rooms.

The Museum of Illusions has announced plans to open its largest location yet in Charlotte, North Carolina in autumn 2022. The new attraction will feature mind-bending optical illusions, holograms, brain-teasing exhibits and interactive illusion rooms.

The Museum of Illusions currently operates 36 locations across 24 countries, including the US, Canada, Spain, Italy, France, Germany, China, Korea and India. An additional 20 venues are scheduled to open soon.

Charlotte was chosen as the latest area due to its reputation as one of the fastest-growing markets in the US. The city has a large population of young people and is home to several universities.

“Museum of Illusions is thrilled to be expanding our global footprint to a city as innovative and progressive as Charlotte,” said Jonathan Benjamin, CEO of the Museum of Illusions.

Museum of Illusions currently has 36 locations

“Not only will Charlotte’s Museum of Illusions serve as our largest US location to date, but it will also be the birthplace of multiple new style and design concepts that will go on to be featured in future Museum of Illusions locations worldwide.”

The new museum joins existing attractions in Charlotte such as the Mint Museum, Bechtler Museum of Modern Art and NASCAR Hall of Fame.

“As we continue simultaneously expanding and evolving as a brand, I am thrilled that Charlotte is welcoming us to bring to this community our innovative spin on combining education and entertainment in new and creative ways,” Benjamin added.

Elsewhere, American Dream in New Jersey is expanding its entertainment offering with the new Paradox Museum, which will feature ‘mind-twisting, eye-tricking experiences’.

Image: Museum of Illusions

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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