The National Trust for Scotland has announced a £60 million investment programme to create more engaging, inclusive experiences to attract new visitors from more diverse backgrounds.
The five year plan will explore new ways to create learning experiences for more than 100,000 people a year, and introduce more inclusive ways to engage a target of 5 million visitors a year. £57 million is earmarked for projects to improve the visitor experience as well as taking care of historic buildings and collections.
An example of a new technology project is Project Reveal, which will create a digital record for every object in the Trust’s collections.
The National Trust for Scotland recently launched its “For the Love of Scotland” advertising campaign, which features famous Scots such as Gerard Butler.