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Roto announces expanded leadership team

Roto Group expands market focus with new leadership appointments


Roto, a leading planning & design-build firm, is building upon its success as a leader in museum and exhibition design by expanding its leadership team, with a focus on partnering with AE firms, developers, brands, and entertainment leaders. This will allow it to create interactive and immersive concepts across new markets.

Roto interactive exhibit Nashville

“In a culture saturated with superficial social engagement and virtual interactions,” says Joseph Wisne, Roto’s President & CEO, “We all stand at a historic moment that challenges our assumptions about the qualities of human experience.

“We recognize Roto’s unique leadership in creating genuine human connections through full sensory engagement with media, objects, stories, and spaces. Expanding our studios to serve the creative demands of architects, developers, and brands, has never been more timely, particularly when we can build it on our proven platform of innovation, rigour, and accountability.”

Roto welcomes new expert team members

To spearhead this market expansion, the company has appointed two new Principals, as well as more multi-disciplinary, immersive media experts.


In her new role as Principal – Immersive Media, Sheila Scullin will lead Roto’s team of data artists, digital designers, developers, and hardware engineers. Together, they will work on original immersive installations and interactive spaces using cutting-edge technologies such as AR/VR, gesture control, custom machine vision, and invisible sensors.

Scullin has spent the last 10 years leading the development, design, and implementation of award-winning experiential projects and also previously held the position of Director of Exhibit Development and Design at Chicago Children’s Museum. She has worked on a wide range of projects with technology such as virtual reality, augmented reality, projection mapping, gesture and motion reactive, touchscreen, and large-scale LED projects.

“The remarkable multi-disciplinary talent is what excites me the most about joining Roto,” says Scullin. “Not only can we design and develop truly transformative experiential technologies, we have the privilege of doing so within a team of globally renowned placemaking experts.”


Meanwhile, Christian Long steps into the role of Principal – Research and Strategy, where he will oversee the company’s non-institutional market growth and serve as the strategic liaison between its studios and partner AE firms.

Long has been focusing on designing ‘future of learning’ strategies for the last 20 years, working on adaptive, multi-disciplinary learning ecologies. He has a strong reputation for thought leadership and has worked with educational visionaries, Fortune 500 change agents, and high-tech start-up entrepreneurs. Long was also the co-founder of the Wonder, by Design studio and served as Vice President within CannonDesign’s global Education practice where he co-led The Third Teacher+ studio.

“What has always drawn me to Roto is a deep respect for how this visionary design firm amplifies human potential across all modalities and mediums,” he says. “What inspires me about what lies ahead is our unique ability to make real everything our partners imagine, as well as to help shape the future of human experience.”

Continued expansion

Roto is also welcoming Emmy nominated Jackie Rappaport to the role of Media Producer, who brings over 10 years of experience in documentary television, marketing, and live multi-media production to the position. She will lead concept development, pre-production, production, and post-production for linear media.

Leading the establishment of best practices on code development will be Roto’s new Experiential Tech Director, Nate Reese, who has 17 years of experience in development, animation, UI, and visual effects.

Finally, Sean Conner joins the team as a Designer/Animator. He has 15 years of experience as an art director and will lead the production of design assets for immersive media projects.

Roto Immersive-and-interactive-media-studio

Wisne adds: “We continue to develop a dream team of world-class talent filled with
interdisciplinary artists and programmers to set new standards for what’s possible.”

Roto provides turnkey design-build services such as engineering, coordination with facility construction, fabrication, testing, installation, and post-installation warranty. At its 60,000 square foot facility in Dublin, Ohio, it has advanced in-house production capacity for custom electronics, AV, lighting, and media.

The company also acquired an international aquarium and zoo design firm based in Boston, in 2017. This means it can now provide speciality aquarium and aquatic animal exhibit design. In 2019, Roto reorganised into an ecosystem of interrelated studios covering Strategic Planning, Experience Design, Immersive Media and Interactive Engineering.

Last month Roto presented Spark, a permanent anchor exhibit which it designed and built at the recently renovated Bakken Museum.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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