TixTrack, a leading supplier of ticketing solutions, has announced a new partnership with Shakespeare Birthplace Trust in the UK.
The Trust is an independent organisation that supports the global enjoyment and knowledge of the playwright’s life and work while caring for the world’s most significant Shakespeare historic sites in Stratford-upon-Avon.
Thanks to its efficient cloud-based purchase and guest management experience, Ticketure has helped make Shakespeare’s legacy even more accessible by assisting in the Trust’s continuous development of its extensive visitor offer. The staff at Shakespeare Birthplace Trust now have a safe, dependable system for handling group reservations, donation processing, and access control.
Building relationships
The Trust’s director of visitor experience and business development, Rachael North, says: “As the home of Shakespeare we are committed to ensuring that Shakespeare is as accessible as possible for all audiences.
“Rolling out the new Ticketure system has given us more flexibility in our ticketing approach and the opportunity to integrate with Salesforce allows us to have better insight into visitor trends and build lasting relationships.
“The fast checkout process, driven by their mobile-first design both online and on the door has improved our visitor experience greatly, giving visitors more time to explore the enduring legacy of the world’s greatest playwrights.”
“An ideal choice”
TixTrack CEO Steven Sunshine adds: “We would like to welcome Shakespeare Birthplace Trust to our illustrious group of worldwide Ticketure clients. We are excited to support them to engage with their multiple audiences.
“Ticketure’s mobile and tablet-first design and its modern API architecture allows for simple integrations with third-party systems such as the Salesforce connector, making it an ideal choice for heritage organisations looking to deepen their relationships with their audience.”
Shakespeare Birthplace Trust joins a list of TixTrack clients that also includes the Guggenheim Museum in New York, the Serpentine Galleries in London, the Museum of Science and Industry in Chicago, the Art Gallery of New South Wales in Sydney, and Enchant Christmas in the US.
Image kind courtesy of The Shakespeare Birthplace Trust
