Twist Museum, a new immersive experience home to mind-bending interactive illusions, is opening on Oxford Street in London on 16 November.
Developed in collaboration with artists, psychologists, philosophers, mathematicians and neuroscientists, Twist Museum is located in a new purpose-built space.
Per a description: “Twist is a trip down the rabbit hole into the world of illusions. Not just experiencing the strange and unknown, but understanding it. How do illusions work?
“When all your senses are deceived, what happens to the brain? And how do these stimuli shape your sense of reality? Twist was founded to examine the science behind such questions through fun, interactive exhibits for all the family.”
The museum features more than 60 exhibits and illusion rooms by collaborators such as mathematician and artist Kōkichi Sugihara, 3D artist Patrick Hughes and Akiyoshi Kitaoka, a specialist in visual perception.
Highlights include an audio experience by Antoine Bertin, a spinning sculpture by John Edmark, an immersive upside-down room by Karan Singh, and a meditative moving sculpture by Tom Lawton.
Twist also offers works by Aristotle Roufanis, an artist, engineer and creative technologist, Carnovsky, an artistic practice creating kaleidoscopic murals of light, and Odeith, a street artist who creates murals that appear to be floating.
Mind-bending interactive illusions
The museum consulted with Fiona Macpherson, Professor of Philosophy at the University of Glasgow, on all of its exhibits.
The ‘Ames Room’, based on the work of Adelbert Ames Jr., replicates the effect of shrinking, while the ‘Life Without Colour Room’ is a world without hues.
The ‘Sound Lab’ allows visitors to unlock the extrasensory powers of their ears, and the ‘Kaleidoscope Room’ reflects, refracts and reacts to their presence.
Elsewhere, the Museum of Illusions is heading to Las Vegas, with its largest venue to date due to open in early spring 2023.
Images: Twist Museum
