Mattel has unveiled its immersive water park concept in new renderings, and confirmed its first attraction will open in Bellevue, Nebraska at the end of 2027.
Designed as a year-round, multi-brand destination, the approximately 100,000-square-foot water park is inspired by Mattel brands such as Barbie, Hot Wheels, UNO and more.
"Mattel Wonder Indoor Waterparks are about bringing great experiences to where our fans actually live," said Natalia Premovic, chief consumer products and experiences officer at Mattel.
Mattel's new water park is inspired by brands such as Barbie, Hot Wheels, UNO and moreMartin Aquatic
"We see a real opportunity to take the kind of immersive entertainment traditionally concentrated in major markets and bring it to more communities in a scalable, year-round format," she added.
"Bellevue becoming our first water park to open is an important step in that strategy and a significant chance to show what happens when you bring so many of our brands together in one place."
Construction on the Bellevue location is underway, and Mattel has also confirmed water parks for Orlando, Florida; Bradley, Illinois; and Roanoke Rapids, North Carolina.
Experiences coming to Bellevue include a Barbie activity pool, a Hot Wheels multi-slide tower, and a lazy river inspired by UNO, Rock 'Em Sock 'Em Robots and Magic 8 Ball.
Experiences coming to Mattel's water park in Bellevue include a Barbie activity poolMartin Aquatic
Highlights also include a Fisher-Price water play structure, as well as themed F&B offerings.
Mattel's water parks are being developed in partnership with water park management company American Resort Management and aquatic design firm Martin Aquatic.
American Resort Management will oversee the water parks' daily performance and guest-flow optimisation.
“Seeing the building take shape is exciting, but the interior is where the vision will really come to life,” said Rick Coleman, CEO of American Resort Management.
The Mattel Wonder Indoor Waterpark is designed as a year-round, multi-brand destinationMartin Aquatic
“Our goal is to create an experience that feels unmistakably Mattel while delivering the quality, service and guest experience families expect from a world-class waterpark.”
Earlier this year, WhiteWater was named the exclusive global water attraction vendor for all future Mattel Wonder Indoor Waterparks.
OpenAire has also partnered with American Resort Management on the Mattel water parks project.
