QubicaAMF, a leading provider of high-quality, innovative products for bowling and entertainment centres, has announced it will support the development of Team England.
The firm is now an official sponsor of the Junior and Adult teams as part of a partnership with the British Tenpin Bowling Association (BTBA) which will run for two years. The association is the official governing body of tenpin bowling in England, formed in 1961.
Chairman Lisa Blann says “I am delighted that QubicaAMF will be supporting Team England in 2022 and 2023 as our bowling manufacturer sponsor. QubicaAMF is the largest bowling equipment provider in the world, and we are very pleased to be working alongside them.”
Ideal partnership
During the course of the sponsorship, Team England will undertake some of its practice sessions, as well as a sponsored tournament, in a QubicaAMF equipped string machine centre.
As their sole bowling manufacturer sponsor, athletes will promote the brand on their sporting outfits and in marketing photoshoots to help promote the popular leisure activity to wider audiences.
Blann continues: “At the BTBA we understand the huge importance that QubicaAMF has in today’s marketplace and with the installation of string machines increasing all the time, we look forward to working with them to further promote the sport of tenpin bowling and help make our sport thrive.
“We understand that this technology will be the future of tenpin bowling and together we hope to be able to increase the awareness of what this will mean for our sport.”
“Exciting time”
The deal marks QubicaAMF’s latest effort to support the industry on a wider scale. QubicaAMF Worldwide is also an exclusive long-term bowling equipment partner for the International Bowling Federation (IBF).
Country Managers Darren Lewis and John Emmett add “QubicaAMF UK is extremely proud to be supporting Team England at this exciting time, with so much talent and dedication to the sport of tenpin bowling.
“Team England’s determined approach to the sport perfectly mirrors our core brand values, making this partnership a natural fit.”
Last year, QubicaAMF announced an expanded partnership with Kegel which sees the firm take on exclusive rights as manufacturer and supplier for all QubicaAMF lane care products.
