Semnox Solutions, a technology provider for the entertainment and amusement industry, has effectively carried out several outdoor amusement events in Saudi Arabia alongside local provider Falco Playhub Solutions. This partnership represents a significant milestone as Bright Future International Company, which powers Future Group’s seasonal events, has officially moved to the Semnox cashless system.
Thanks to the efforts of Falco Playhub Solutions, Semnox installed its RFID-based system at three major outdoor events, replacing the client’s former setup. This upgrade features IP6-rated weatherproof readers designed to withstand Saudi Arabia’s unpredictable climate, ensuring dependable and secure performance throughout the year.
Smarter, faster and safer transactions
“Working with the Falco team on this project has been a great experience,” says Vinayaka Kamath, business head at Semnox Solutions.
“It’s always exciting to see our solutions making a real difference. We’re proud to support Bright Future International as they continue to grow and bring amazing experiences to families across Saudi Arabia.”
Bright Future International Company hosts over 20 major seasonal events each year throughout the Kingdom, attracting more than a million families. Implementing Semnox’s technology is anticipated to increase operational efficiency and elevate the guest experience with smarter, faster, and safer transactions.
“Partnering with Semnox on these high-impact events has been a rewarding journey,” says Suyambu Thangam, director at Falco Playhub Solutions.
“The reliability and scalability of their cashless system made it the perfect fit for Bright Future International’s ambitious event portfolio. We’re proud to play a role in elevating guest experiences across Saudi Arabia.”
Falco Playhub Solutions played a key role in integrating the system, facilitating a smooth migration and successful implementation throughout the client’s operations.
Last month, Semnox Solutions was honoured with the Most Innovative Technology Award at the MENALAC Awards 2025. This was for the patented Radian Smart Wristband, a time-keeping technology created for family entertainment centres (FECs) and other time-based attractions.
