Play stories

Nineties nostalgia is alive and well with this immersive, hi-tech escape room attraction.

Kieran Lancini on Merlin Entertainments' latest midway attraction format and  the recent introduction of the Sea Life brand into China.

Charlotte Goodhew of the Marylebone Cricket Club on the collection and its latest exhibition, A Century of Cricket Games.

CEO Eiran Gazit  on a unique new attraction in New York's Times Square.

The experiential entertainment company Two Bit Circus sees Millennials as key to a new type of play experience. Two Bit Circus is an experiential entertainment company that creates immersive experiences using a fusion of technology and spectacle. The team of performers, inventors, artists and educators builds social games and experiences to engage, inspire and ultimately […]

At blooloopLIVE Asia 2017 in Singapore, we asked some of our speakers and sponsors to share with us what they think the most exciting new developments and future trends are for the Asian attractions industry. Here are their answers… Kevin Barbee, Senior VP & Chief Creative Officer, IRMS Asia is the happening test ground where investors are […]

If you aren’t already aware of this ultra accessible theme park, prepare to be moved.

Ubisoft is plunging headlong into the world of location-based entertainment Assassin’s Creed movie just the start of the diversification from gaming, as Ubisoft stretches the boundaries of emerging technologies Ubisoft, the world-leading creator, publisher and distributor of video games, is expanding into location-based entertainment. For the past 30 years Ubisoft has developed a rich and […]