Raven Sun Creative, the transformational experience firm, has announced that its Principal and Chief Creative Officer, Louis Alfieri, was a featured speaker at the Giant Screen Cinema Association (GSCA) Virtual Conference 2021.
In a session on 20 September, Alfieri explored the topic of business transformation: the need to reimagine, reinvent and reconnect as a brand. “Your offering has to be transformational,” he says on the subject. “It should fulfil an aspirational need and be compelling enough to warrant leaving home or your phone to engage and participate.”
This session was sponsored by MacGillivray Freeman Films. The virtual event continues on 22 and 24 September. The GSCA facilitates communication, information-sharing, and the development of best practices to support the production and exhibition of original, high-quality, educational and entertaining giant screen cinema experiences.
GSCA has members from more than 260 organizations and over 20 countries, including giant screen filmmakers, distributors, theatres, suppliers, manufacturers, and students.
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Alfieri has over 3 decades of experience in working with global brands and is an authority in leading, designing, and building experiential entertainment destinations, mixed-use developments, immersive media-based attractions, retail locations, cultural sites, and experiential events. In addition, he has successfully collaborated with several large multidisciplinary teams on the conceptualization, design, and implementation of location-based entertainment mixed-use resorts, theme parks, waterparks, museums, and cultural destinations.
He often speaks at themed entertainment events, such as IAAPA, SATE and MAPIC conferences, as well as writing for several industry publications. Alfieri also serves on the board of advisors for the Cornwall Museum Partnership and the global LeisurUp show.
Earlier this year, Raven Sun Creative announced the launch of its new online experience for clients and industry peers. The revamped website showcases the company’s innovative approach to the experience industry, with case studies from around the world.
