Una de Boer, Chief Marketing Officer at WhiteWater, Eric J.O’Rourke, Senior Director of Theme Parks at Forrec, Satu Orismaa, Director of Operations and Sustainability at Linnanmäki Amusement Park and Andreas Andersen, CEO of Liseberg will speak at greenloop 2023.
Blooloop is hosting the third greenloop sustainability in visitor attractions conference from 25 to 26 April, online. This unique cross-sector event brings together leading sustainability professionals from the world’s major museums, theme parks, zoos and other visitor attractions. They will share strategy insights and lessons learned to inspire us all to become more sustainable in our businesses and help protect the planet.
Speakers announced to date include WAZA, Disney, Merlin, the Science Museum of Minnesota, Efteling, PortAventura, Museums Galleries Scotland, Two Oceans Aquarium, Just Stop Oil and more.
Why people are THE success factor for your sustainability initiative
It is more important than ever that companies begin to focus on sustainability. Guests are increasingly using sustainability as a selection criterion in how they spend their money and time. Employees also want to work for companies with values that align with their own ecological concerns, and investors favour companies that can demonstrate their sustainability progress.
Yet starting this journey can be challenging. Economic pressures may reduce budgets, or feel as though there is a lack of measurement processes to determine what to do and the progress they have made.
Delivering amazing guest experiences centers on your talent, and securing that talent means responding to their concerns. Working for an environmentally responsible company that aligns with their values is non-negotiable for generations new to the workforce – it is part of how we stay relevant as a desirable employer.
Andreas Andersen, CEO, Liseberg
In this session, the panel will use their own experience to provide practical advice for others who are starting their sustainability journey. The discussion will cover:
- How sustainability is an organisational culture issue
- The challenge securing relevant competencies
- What they would have done differently implementing sustainability knowing what they do now
- How their sustainability journey has changed their long-term strategies
They will also share how to recognise talent gaps, the importance of communications, multi-disciplinary change management and the importance of tracking from a baseline.
The objective of this session is to help others contemplating their company’s sustainability commitments to progress more rapidly based on our learning: because we cannot afford for business, including in our industry, not to play its part to mitigate the climate emergency.
Una de Boer, CMO, WhiteWater
This session will take place at 4pm BST on 26th April.
The Panel
Andreas Andersen is CEO of Liseberg. His career in theme parks spans over 20 years, and he has worked principally for three organisations: Tivoli, IAAPA and Liseberg. In 2011, Andersen joined Liseberg as CEO. As Liseberg’s group-wide CEO he is also responsible for Liseberg’s existing business hotel, two campsites and a dinner show venue.
Eric J.O’Rourke is Senior Director of Theme Parks at Forrec. He also leads Forrec’s Sustainability focus and his passion for protecting our planet comes from his landscape architect training and his love of travel. His expertise spans theme park design to hospitality and resort development, with a particular focus on SE Asia.
Satu Orismaa is Director of Operations and Sustainability at Linnanmäki Amusement Park, in Helsinki Finland, since 2021. She has 20-years of experience in the hospitality industry, covering hotel, restaurant, and aviation industries. At Linnanmäki, Orismaa is responsible for developing the sustainability strategy, in addition to leading safety and security, ride operations and sanitation. At Linnanmäki, we are firm believers in the power of people and positive thinking, and we believe that together we can achieve sustainable success
Una de Boer is Chief Marketing Officer at WhiteWater. She joined the company in 2015 and has grown an international team that expresses the WhiteWater brand relevance globally. She focuses not just on what the company sells, but in why and how WhiteWater supports its clients’ successes.
Why should you attend greenloop?
With all visitor attractions needing to decarbonise and become more sustainable, greenloop will provide practical, actionable advice and case studies for our attendees, with take-aways that they can put into practice, as well as inspirational insights from industry leaders.
When it comes to solving really big challenges, like how do we build sustainable theme parks, resorts and cruise ships around the world, it takes all of us and all of these different industries coming together. And that’s what’s great about greenloop … our collaboration is key to really think about how we build sustainable themed entertainment experiences.
Emily Dow, Design Studio Executive with Walt Disney Imagineering at greenloop 2021
greenloop aims to connect sustainability leaders from across the attractions industry to enable us to move more quickly towards a more sustainable future.
Buy tickets here
Early bird tickets are on sale until 16th April 2023 and save you £25 off the price of a full price standard or a group ticket.
Standard tickets are £75 each at the early bird rate. Our £175 early bird group ticket for visitor attraction operators and institutions allows up to 10 attendees for each group ticket for only £17.50 for each attendee at the super early bird rate.
Recordings of the live event will be available afterwards for ticket holders for a limited time.
VAT: If you live in the UK, please select a UK ticket which will add on UK VAT. If you live outside of the UK, please select a non-UK ticket so you won’t be charged UK VAT.
If you are a student and would like a discounted ticket please email Alice at events@blooloop.com using your university email address.
Sponsors
Thanks to our greenloop 23 sponsors:
Sponsorship packages are available. Please contact Alice if you would like to speak, support or join our supplier showcase at events@blooloop.com.
