AnyRoad, a leading Experience Relationship Management (ERM) platform, will host an online event this week designed to help brand experiences strengthen their results heading into the new year.
Brand experiences such as tours and tastings are among the most effective methods to interact with your guests and leave a lasting impression. These experiences can form the cornerstone for any brand, regardless of size, and provide numerous benefits such as enhanced brand awareness, increased brand loyalty, deeper visitor relationships, and increased revenue. However, if strategic teams are not attentive, costly blunders may be at stake that can damage reputation and cost potential customers.
AnyRoad is a technological platform that specialises in the field of branded experiences and services. Brands can use AnyRoad technology to execute, evaluate, and analyse the impact of their online, offline, and field-activated experiential programmes. The firm works with industry leaders such as Michaels, DSG, Diageo, Campari, and Honda, and has delivered results such as a 36% increase in revenue per visit and a 70% increase in brand conversion.
Speakers and topics
AnyRoad COO Daniel Yaffe will be joined by Trinity River Distillery Event director Cari Williams to discuss the topics brand experiences should be discussing as we head into the new year.
Key takeaways from the webinar will include:
- What we learned from brand experiences this year
- The common mistakes brand experiences should avoid in 2023
- Ways to leverage brand experiences in a downturn economy
A company representative says: “We want to reinforce brands to leverage their brand experiences, even though there is talk of recession. In order to do so, they should be aware of some costly mistakes to could negatively impact their result in 2023!”
The webinar, “Brand Experience Mistakes to Avoid in 2023: Dos and Don’ts in a Downturn Economy” takes place on Thursday 15th December 2022, at 11 am PT / 2 pm ET. Registration for the event is now open online.
