Connect&GO, a leading global provider of integrated technology and RFID solutions for the attractions industry, has released its AI-powered Dynamic Pricing solution on general availability for parks and attractions across the globe.
Following months of successful beta testing, the feature is now available to all existing and future Connect&GO clients. For a limited time, all implementation fees will be waived, making it even easier for operators to start using Dynamic Pricing driven by AI.
Integrated pricing strategy
Connect&GO’s Dynamic Pricing was created entirely in-house with input from operators. Ticketing, e-commerce, insights, and pricing can all be managed in one place, eliminating the need for external integrations or patchwork. Operators benefit from a streamlined environment where pricing strategy integrates into their everyday processes.
Without sacrificing control, operators can now transform unpredictable days into predictive revenue.
Dynamic pricing at attractions is only successful when visitors find it fair. With Connect&GO’s solution, subtle, transparent shifts are applied that respect price sensitivity while rewarding visitors who plan ahead.
In contrast to rigid models that require operators to adopt one-size-fits-all approaches, Connect&GO’s AI does not replace expertise, but rather learns from it.
The company’s comprehensive platform has Dynamic Pricing built in. This uses predictive AI models trained on each park’s historical attendance, weather forecasts, and sales data to help optimise ticket revenue, balance attendance levels, and maintain resilience during unpredictable conditions.
The pricing management function allows operators to quickly override the AI when conditions change, similar to a manual handbrake. Operators also provide guidelines, fine-tune as required, and maintain ultimate control, with AI serving as a co-pilot rather than a replacement.
Subtle changes for significant results
Early adopters are already seeing the benefits of these subtle changes, with parks reporting an average 14% increase in revenue compared to last year. By raising ticket prices by just 4% on average, the system delivered the equivalent of an extra month of peak-season sales, all without straining operations or damaging visitor trust.
Dynamic pricing increases prices on peak days and also reduces them when required. On average, visitors are now booking tickets nearly two days earlier, and the system can offer more attractive prices for advance purchases or quieter days, helping to even out attendance.
This results in predictable visitor numbers, reliable insights into demand, steadier cash flow, and the confidence to strategically manage staff and facilities.
A park in France has used the system to smooth demand by encouraging visitors to book earlier for better pricing, while a waterpark in North America has used the AI override feature to make easy, on-the-spot adjustments and remain in control of their pricing strategy at all times.
In the UK, a park that activated dynamic pricing saw a 44% increase in ticket revenue in just four weeks, demonstrating how small pricing shifts can deliver significant results.
Each implementation includes dedicated training and support, such as onboarding workshops and best-practice advice from parks in Europe and North America, that give operators the confidence to use Dynamic Pricing immediately.
Dominic Gagnon, CEO and co-founder of Connect&GO, says: “Dynamic Pricing shouldn’t feel like a risk—it should feel like a superpower.
“Because our roadmap is driven by customer feedback, every feature, from the AI predictor to the override function, was built with operators’ real challenges in mind. To us, customer-led growth means customer-led innovation.”
With challenges such as changeable weather and shifting demand, many operators are working reactively. Connect&GO helps them to shift to a proactive, strategic approach and plan for the future while satisfying their current visitors.
Recently, Connect&GO revealed its new brand identity with a refreshed look and tone that conveys the company’s strong commitment to the operators who create joy, energy, and magic for visitors worldwide.
