Mixed reality (XR) developer DreamPark has revealed plans to create the world’s largest XR theme park by transforming ordinary spaces into immersive experiences.
Using the latest XR technology, DreamPark overlays digital worlds onto physical environments, accessible through Meta Quest headsets or mobile devices.
“We’re building the world’s largest theme park – one that exists everywhere and is accessible to everyone,” said Brent Bushnell, co-founder and business officer of DreamPark, and also co-founder of the Two Bit Circus micro-amusement park in LA.
“We want to make getting out to play worthwhile again.”
Digital worlds overlayed on physical spaces
DreamPark transforms physical sites into immersive XR environments through a network of access points, or physical markers like QR codes.
When scanned with a Meta Quest headset or mobile device, these access points unlock digital overlays on real-world spaces.
DreamPark has already created installations at Santa Monica’s Third Street Promenade and the LA County Fair, with planned expansions in Seattle, Orange County, and several expos and corporate events.
The company has now secured $1.1 million in seed funding, led by Long Journey Ventures with participation from Founders Inc.
The seed funding will support DreamPark’s “aggressive expansion plans”, which include deploying access points in new locations and launching partnerships with major IP holders to create branded experiences.
Bushnell added, “This investment allows us to expand our footprint of access points across the country rapidly, develop partnerships with premium IP holders, and continue enhancing our technology to deliver magical experiences that bring people back to real-world spaces.”
Per a press release, the global XR live event market was valued at $3.6 billion in 2024 and is projected to grow to $190.3bn by 2034.
“We’re not just creating engaging content, we’re building a platform that revitalizes communities by giving people a reason to gather, play, and connect in physical spaces in real life,” said Aidan Wolf, co-founder and CEO, DreamPark.
DreamPark’s “aggressive expansion plans”
“DreamPark bridges the digital and physical worlds, creating a new category of play where the magic of virtual worlds enhances real-life connections.
“We’re reimagining what’s possible when the spaces around us become canvases for shared adventure and imagination.”
Cyan Banister, co-founder and general partner at Long Journey Ventures, said: “Aidan is a visionary builder of immersive systems, and Brent is a pioneer in playful public spaces, making them the perfect team to make emerging tech feel human, accessible, and unforgettable.”
Images courtesy of DreamPark
