Gateway Ticketing Systems, a leading provider of admission control systems, is looking at creative ideas to generate revenue in the latest episode of its Webinar Wednesdays series.
Gateway Ticketing Systems is pleased to announce that the next instalment of its Webinar Wednesdays series will take place on 20 May at 2 pm EST, entitled Creative & Out-of-the-Box Ideas to Generate Revenue Now and When You Reopen.
“With so many of our ‘normal’ profit drivers either limited or completely eliminated in the ‘new’ normal, we want to discuss creative and different ways your attraction can drive revenue,” says Randy Josselyn, co-host of Gateway’s Webinar Wednesdays series.
“And we won’t just be discussing what to do when you’re closed. We’ll also address how to increase revenue when you reopen, even when some of your traditional profit centres like F&B and retail aren’t at full capacity.”
Creative ideas and expert insights
“In previous weeks we’ve had panellists tell us about selling branded masks. In our industry update we covered how zoos are reopening as drive-thrus, and charging per car,” says Peter Wolf, Director of Sales and Marketing at Gateway Ticketing.
“Ngong Ping 360 in Hong Kong transitioned their VIP experience of an exclusive cable car cabin into their standard social-distanced product and wrapped creative promotion around the experience. The Cincinnati Zoo is doing Cincinnati ZOOm Calls where one of their animals can join your virtual meeting for 15 minutes. But we need to dive deeper than this.”
The webinar will feature a panel of attractions industry experts, as well as around 400 attendees from various sectors within the industry, all ready to share insights, ideas and advice. Register here to take part and hear some of the creative ideas that businesses in the industry are considering and implementing in order to make up lost revenue as they prepare to reopen.
Gateway is also inviting the audience to take part in this session, by submitting their own creative, simple or overlooked ideas here.
Last week’s webinar was called What Are Your Consumers Saying – An Inside Look at Recent Industry Surveys. This looked at what guests are thinking ahead of attractions reopening.