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D-Box powers immersive VR cinematic experience at Cineplex movie theatre, Canada

D-Box immersive cinematic VR experience cineplex

Leading provider of cutting-edge motion systems, D-BOX Technologies is powering an immersive cinematic VR experience at a Cineplex movie theatre in Canada.

Located in the lobby of Cineplex’s Scotiabank Theatre Ottawa, the installation features 10 D-BOX VR motion seats and state-of-the-art VR systems.

Viewers are treated to animated adventure, Raising a Rukus. This is a first-of-its-kind, VR motion experience created and produced by The Virtual Reality Company (VRC).

“We are extremely proud of this new venture and we can’t wait for people to see just how immersive the D-BOX VR Cinematic Experience is,” says Claude Mc Master, President and CEO of D-BOX. “By adding our proven motion technology to an amazing story like Raising a Rukus, we’ve created a ground-breaking attraction the whole family can enjoy.”

Viewers can choose the character’s journey 

Raising a Rukus combines rich storytelling with the immersive power of virtual reality and D-BOX motion technology. It takes viewers on a series of magical adventures. These are with cheeky twins, Jonas and Amy and their mischievous pet dog, Rukus.

The cutting-edge immersive cinematic VR experience offers viewers an added layer of interactivity. It does this by allowing them to choose which character’s journey they want to follow.

Daniel Seguin is Vice President of Operations for Eastern Canada, Cineplex. He says, “As one of Canada’s leading entertainment destinations, we work really hard to offer exceptional experiences to our guests of all ages.  The D-BOX VR Cinematic Experience is a great example of this. We are also pleased to continue our longstanding relationship with D-BOX on this exciting launch.”

An immersive cinematic VR experience

Cineplex is Canada’s largest film exhibitor, welcoming 75 million guests annually to its 163 theatres across the country.

D-BOX innovates hyper-realistic, immersive entertainment through state-of-the-art motion technology. As a result, the company’s expertise is increasingly sought by partners eager to find new ways to tell great stories. This is whether it’s movies, video games, virtual reality applications, themed entertainment or professional simulation.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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