Lo-Q has announced that a new contract for Q-band, the company’s latest waterpark product, has been agreed with Zoombezi Bay, operators of Columbus Zoo and Aquarium.
Related: Lo-Q Profile / Lo-Q Results Show Increasingly Strong Demand for Virtual Queuing Systems / Theme park line management: interview with Lo-Q CEO Tom Burnet
Zoombezi Bay has signed a five year contract for the Q-Band waterpark ride-reservation system, which Lo-Q will install and operate. The attraction opened in 2008 following an extensive redevelopment of the old Wayandot Lake Park and has seen a steady increase in attendance rates ever since.
Lo-Qs Q-Band was launched late last year and the Zoombezi Bay contract will be the eleventh waterpark to install the product globally. This represents another significant milestone for Lo-Q as interest in Q-Band continues to go from strength to strength.
Columbus Bay hope the product will help them to continue their steady growth in attendance and further increase the proportion of season pass holders.
The Q-Band product includes a RFID wristband which is lightweight and waterproof. Waterpark visitors are able to rent the band in order to book a “virtual” place in a queue at Columbus Bay’s most popular attractions.
Kiosks dotted around the park enable guests to reserve their waterslide place until their reservation time arrives, at which time they can enter via a separate entrance. The Q-Band is then scanned and validated, allowing visitors to skip the long line-up.
Zoombezi Bay will operate a two-tier system for park attendees to choose from, which allows for more time to spend on various aspects of the attraction, without the need to stand around in long queues for hours. This is sure to be a popular addition to the waterpark as long lines are commonly the least attractive part of a visitor’s day out, especially for those with young children who soon become impatient with waiting times.
“Today’s news is yet another example of the enthusiastic response our recently launched water park product has received from the operator community, ” Tom Burnet, Chief Executive Officer of Lo-Q plc, commented on the contract.
“Both large-scale groups and individual park operators such as Zoombezi Bay have been quick to realize the revenue enhancing and experience enhancing qualities of the product and its ease of use. Zoombezi Bay is a great family attraction and we are thrilled to be working alongside the team there.”
“Zoombezi Bay is excited about expanding on our unique water park experience with Lo-Q’s Q-band ride reservation system. We believe our guests will greatly appreciate having the option to make ride reservations to avoid waiting in line for our exciting rides. This will allow guests to enjoy their time at Zoombezi Bay as they choose, ” said Zoombezi Bay’s General Manager John Gannon in a statement.
Zoombezi Bay is a family-orientated park with more than 15 waterslides and a huge 554, 500 gallon wave pool with waves reaching heights of up to four feet, as well as a soothing lazy river.
Lo-Q is the world’s only supplier of virtual theme park queuing systems and provides the product to waterparks and amusement attraction globally. The company employ their products at leading attractions including: Six Flags, Parques Reunidos, Dollywood and LEGOLAND Windsor.
Lo-Q plc is AIM listed (LOQ) & won the prestigious 2011 Queen’s Award for International Trade.
