Red Raion, the CGI studio specialized in media-based attractions, has announced a new partnership with Amusement Services International (ASI) to expand its content expertise in the Middle East.
ASI’s CEO and MENALAC board member, Prakash Vivekanand has been part of MENA’s leisure and entertainment industry for over 25 years. He has now agreed to work with Red Raion through ASI to assist operators in the region who are looking for bespoke CGI attraction content.
Vivekanand says: “I am indeed pleased to be appointed as a representative of Red Raion for the Middle East and North Africa region. This region is rapidly becoming an experience-driven industry that is thirsty for immersive and experiential interactive content.
“We look forward to working closely with Red Raion and the team to help the Middle Eastern developers, investors, theme park builders, and Family Entertainment Center professionals create exceptional customer experiences.”
Region of rapid growth
Red Raion’s co-founder and strategy director Antonio Cannata adds: “The entertainment industry is rapidly growing in the Middle East, and our goal is to give amusement operators the possibility to cooperate with a company that is specialized in CGI content for media-based attractions,”
“For this reason, it is essential to have a representative with a deep understanding of the region’s market, culture, and trends. Our representatives’ experience and background enable us to position ourselves as a point of reference in the global attractions business, and Mr Vivekanand and his company ASI are the best possible choice to fulfil this goal.”
“One of the most experienced professionals”
Valeria Rizzo, business development director for Red Raion adds: “ASI is the leading Design-Supply-Support solution provider for the MENA Leisure, Entertainment, and Attractions Industry, and Mr Prakash Vivekanand is one of the most experienced professionals in the region.
“It makes us proud to have found this kind of compatibility in our professional mindsets. We’re eager to start helping, together with Prakash and ASI, the Middle Eastern amusement operators who are looking for immersive content for the media-based attractions in their pipeline.”
Amusement professionals who are interested in CGI content can subscribe to Red Raion updates on the company’s website.
Last year, Red Raion announced Around the World in 80 Days – Journey of Wonders, its animated production based on the Jules Verne 1872 classic novel.
