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Red Raion announces VR experience collaboration

Company is teaming up with Loveland Living Planet to enhance the aquarium’s towering art installation in Utah, US.

Partnership Announcement Red Raion Loveland Aquarium

Red Raion, the CGI studio specialized in media-based attractions, has announced a new collaboration with Loveland Living Planet, a non-profit aquarium.

The attraction, designed to inspire visitors to learn about Earth’s diverse ecosystems, will benefit from a new virtual reality (VR) experience as part of the venue’s “EECO” feature.

Red Raion Plaza

Multi-purpose structure

EECO, a name that stands for Ecosystem Exploration Craft & Observatory, is a unique frame with an impressive background. The spider-like structure was originally one of the largest travelling music stages in the world, used by U2’s for their 360° tour. Following a rock and roll lifestyle, it can now be found entertaining a different crowd as Loveland’s permanent outdoor art installation.

The sixteen-story tall structure, which opened last year at the Aquarium’s Rio Tinto Kennecott Plaza, has provided science learning opportunities and enabled private and public gatherings under EECO’s mesmerizing lights.

Red Raion’s new VR experience will expand EECO’s capabilities with two movies that will mix live-action and VR technology for the first time. The edutainment concept will take aquarium visitors on a virtual journey across different times, locations, and even dimensions.

Loveland Aquarium Plaza Night

“Ambitious project”

The reworked EECO experience will serve as an enhanced learning stage and as a narrating voice for the Living Planet’s wonders. It is set to open in Spring 2022.

Red Raion Valeria Rizzo
Valeria Rizzo

Valeria Rizzo, Red Raion’s business development director says “It is an immense honour for us to have been chosen by Loveland Living Planet to produce this amazing VR experience.

“It’s a very ambitious project that will put together live-action and VR, an unprecedented combination that is going to make this experience as immersive, fun, and captivating as possible.”

Aquarium CEO and founder Brent Andersen adds “This will be an exciting way to teach people about our planet and how everything is interconnected. Using this kind of technology is exciting because we’ll never run out of places to explore.”

Red Raion recently showcased its latest CGI film, titled Moby Dick – Friends to the rescue!, available for licensing.

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Adam Whittaker

Adam is Marketing Manager and looks after blooloop’s communications. He studied Marketing and Advertising Management at Leeds Beckett University. An adrenaline junkie, you can usually find him appreciating architecture design, or relaxing at a theme park.

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