Vivaticket, a ticketing and access control solution provider, has announced its new partnership with Icónica Santalucía Sevilla Fest, the best-selling one-to-one artist festival in Spain in 2024. This agreement designates Vivaticket as the exclusive ticketing partner for the following editions of the festival held in Seville.
Vivaticket, already established in countries like France, Italy, the USA, Australia, and Dubai, has recently expanded its operations to Spain, signifying a stronger focus on the Iberian market. With extensive experience in the entertainment sector and its ability to adapt to the unique requirements of various events and venues, Vivaticket stands as a global leader in the industry.
Clients include the Louvre Museum and the Eiffel Tower in Paris, Italian Serie A teams like AS Roma and AC Milan, and the Teatro alla Scala in Milan. Vivaticket provides a range of services, from ticket management to additional offerings like merchandising, catering, access control, and cashless payment solutions, among others.
See also: Local roots to global reach: Vivaticket shapes the future of ticketing
Enhancing the guest experience
In just four years, Icónica Santalucía Sevilla Fest has become one of the leading music festivals in Spain. With nearly 200,000 tickets sold in its most recent edition, the festival has secured the top spot in the national ranking of paid festivals, as reported by the Asociación de Promotores Musicales (APM).
This year’s edition features artists like Justin Timberlake, Rigoberta Bandini, Chayanne, Jean-Michel Jarre, Pet Shop Boys, and Kylie Minogue.
“For Vivaticket, this alliance with Icónica Santalucía Sevilla Fest is a key step in our consolidation in the Iberian market,’ says Silvano Taiani, CEO of Vivaticket.
“We are excited to team up with an innovative and impactful festival like Icónica, already consolidated as a reference in the music scene. Together, we will work on providing a unique experience to the audience, starting from the moment of ticket purchase and continuing throughout the event.”
Javier Esteban, director of Icónica Santalucía Sevilla Fest, adds: “For Icónica Santalucía Sevilla Fest, having Vivaticket as official ticketing partner is a natural step in our evolution as a festival. In each edition, we seek not only to offer a world-class music program, but also to take care of every detail of the audience’s experience.
“With Vivaticket, we are taking a significant step forward, trusting in a reliable, agile and user-friendly platform, which will allow us to continue growing and consolidating ourselves as one of the great festivals of Southern Europe. We are sure that this alliance will be essential to continue offering a sustainable, accessible and memorable festival model for everyone.”
Last month, Vivaticket announced a collaboration with Tailoor, a ‘phygital’ 3D AI platform specialising in experience personalisation and product configuration. The partnership seeks to create a unique and customised user experience which begins at the moment of ticket purchase rather than on the day of the event.
