Machinima is set to become part of Warner Bros. Digital Networks as the media giant seeks to build its digital offerings.
Machinima focussed early on building an advertising network around the growing community of YouTube creators. In recent years, the company has broadened its reach to include digital video related to fandoms and gamer culture.
This acquisition is another meaningful move forward as Warner Bros. develops more direct relationships with our consumers.
Warner Bros. Digital Networks president Craig Hunegs said, “Machinima is a strong gamer and fandom content and social brand with enormous reach and high engagement with audiences that play our games and are big fans of DC films and television shows. Machinima also produces great, high quality content for their community, and together we can create an even more compelling experience and do some really exciting things involving our key franchises. This acquisition is another meaningful move forward as Warner Bros. develops more direct relationships with our consumers.”