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Technology in depth
Ubisoft takes iconic brands from virtual to location-based entertainment
Ubisoft is plunging headlong into the world of location-based entertainment Assassin’s Creed movie just the start of the diversification from gaming, as Ubisoft stretches the boundaries of emerging technologies Ubisoft, the world-leading creator, publisher and distributor of video games, is expanding into location-based entertainment. For the past 30 years Ubisoft has developed a rich and […]
Gamifying Museums Pt 2. - Aardman and The American Museum of Natural History on the Dos and Don'ts
In Gamifying Museums Pt 1 we looked at how Minecraft and Gamification are enabling museums to reach out to new audiences. In Part 2 we ask two key players, Aardman and New York’s American Museum of Natural History, if gamification automatically makes a museum more engaging? Not unless you know what you’re doing, cautions Lorna Probert (right), Aardman’s Head of […]
What are the Most Exciting Trends and Opportunities in Middle East Attractions?
At DEAL Live by blooloop this week in Dubai we asked some of our speakers and sponsors to share with us what they think the most exciting new developments and future trends are for the Middle East attractions industry.  Here are their answers… Content is key in driving footfall Ahmad Hussain bin Essa, CEO of Global Village Dubai […]
Protecting the Magic: Dominic Wigley Talks Safety First at Merlin Entertainments
Dominic Wigley joined Merlin Entertainments in 2014 as Group Health, Safety and Security Director. Less than a year later Merlin suffered their worst accident in the company’s history. The Smiler accident in June 2015 rocked the second largest attractions company in the world, and brought Wigley’s department into the spotlight. Blooloop talked to Wigley about […]
The World's Most Technologically Advanced Museum? The Cleveland Museum of Art's Gallery One
Integrating technology has become a standard expectation in art museums. However, the Cleveland Museum of Art pushes the envelope so much further.