Benoit Cornet, former CEO of Alterface, set up BoldMove Nation, a vendor-independent service for the entertainment market, in 2020.
BoldMove designs and builds compact and affordable action-based rides with customised theming that’s adaptable to seasonal activities and infrastructure. The company works with clients in ride selection, concept development and implementation, all the way up to a successful launch, and can help with new rides or in repurposing existing attractions.
It is the creator of the Smash & Reload dark ride and accompanying Too Mush IP, as well as as Houba City and the Houba Discovery Store +, and AR Quest.
Cornet’s previous company Alterface was founded as a research project at the Université Catholique de Louvain and Université de Mons in Belgium. It enjoyed success with interactive dark rides.
Its credits include multiple projects for Legoland Discovery Centres, Maus au Chocolat at Phantasialand, Sesame Street: Street Mission at PortAventura World, plus many more. In 2019, the company debuted the first Popcorn Revenge non-linear dark ride at Walibi Belgium, featuring its own IP and merchandise.
Cornet, who speaks Mandarin as well as several European languages, is always keen to explore new markets, trends and attraction concepts.