Fri Forjindam

Co-founder of entertainment development company Mycotoo, Fri Forjindam has experience in multiple industries. Not only in themed entertainment and experiential storytelling, but also in fashion and theatre.

Born in Cameroon, she emigrated to New Orleans at the age of 14. She entered the theme park industry while working as creative director on Bollywood Parks Dubai for Riva Creative.

At Mycotoo, she provides principal creative direction, graphic design and brand management, working alongside fellow founders Cliff Warner and David Wally. Mycotoo is based in California (with a European office in Barcelona) and has created award-winning brand experiences for HBO, Netflix and T-Mobile. Forjindam also worked on the Prince's Paisley Park experience.

A prolific speaker, she has presented sessions at SXSW, MIPIM and the Immersive Design Summit.

As well as being a board member of the Ryman Arts Foundation, Forjindam sits on the advisory board of Harriet B’s Daughters, a non-profit organisation dedicated to mentoring the next generation of themed entertainment leadership and expanding representation within guest experiences.

Since being named as a judge for the blooloop 50 Immersive Influencer List in 2023, Forjindam moved into a creative director role at Universal Creative in 2026