Margaret Kerrison serves as the Walt Disney Imagineering managing story editor for Star Wars: Galaxy’s Edge. She successfully opened the expansion at Disneyland and Disney’s Hollywood Studios in 2019. Imagineering and Lucasfilm used films, novels and comic books to create the backstory for the Black Spire Outpost and Batuu.
“This is part of our way of creating that history,” Kerrison said. “We want to give the impression that this planet has always been around. We’re coming into it as travelers for the first time. There are layers and layers of history and all these familiar and new characters who have come and gone to this planet.”
After working with museums and in corporate branding and themed entertainment, Kerrison applied to a writing position at Walt Disney Imagineering. “When it comes to immersive worlds, no other company does it better. I knew Imagineering was where I wanted to be,” she said. Kerrison joined WDI in 2014, and has since developed stories and details for multiple projects.
“What’s most important to me, as a storyteller, is how people feel when they walk into the land,” she said. “We want our guests to feel encouraged to explore and discover every corner of Black Spire Outpost.”