Winston Fisher

Winston Fisher is chief executive officer of Area15, a collaborative venture between real estate development firm Fisher Brothers and creative agency Beneville Studios. Prior to joining Fisher Brothers in 2000, Fisher worked as an analyst at JPMorgan Chase. After completing his tenure at JPMorgan Chase, he joined Heller Financial.

Area15 is an experiential art and entertainment complex in Las Vegas, home to immersive activations, art installations, state-of-the-art technology, retail, and F&B. Experiences include a permanent gallery that showcases artwork inspired by festivals, an ever-changing Japanese maple tree and canopy with more than 5,000 LED lights, and an interactive giant skull covered in 3D projection mapping. It’s also home to Meow Wolf’s Omega Mart.

“It’s a cool space; it’s entertainment, it’s amusement,” Fisher told blooloop. “We are a storytelling company. It’s a word that you hear a lot, though only a few people actually do it with authenticity.”

Area15 opened in 2020 and has since expanded. The anchor tenant of the new expansion is a year-round eerie experience from Universal Destinations & Experiences inspired by Halloween Horror Nights.

Universal Horror Unleashed is the first-ever year-round horror experience developed by Universal Destinations & Experiences. Set in an abandoned warehouse, the venue features four haunted houses, themed areas with live entertainment, and a selection of spooky food and drinks.

Across the Area15 district, there are now a total of 23 immersive attractions, 11 F&B outlets, and more than 60 sculptures and 30 murals.

Through the end of 2025 and into 2026, Area15 will continue to introduce new experiences in Zone 2, including Felix & Paul Studios’ Interstellar Arc, the reimagined Boeing 747 multi-use event venue, and the largest-ever Museum of Ice Cream.