Saudi Arabian hospitality company Adeera has partnered with Qiddiya Investment Company to operate a portfolio of hotels across Qiddiya City.
Established by Saudi Arabia's Public Investment Fund (PIF), Adeera will manage Saudi-born hotel brands at Qiddiya City, the Qiddiya giga-project's entertainment hub.
The partnership between Adeera and Qiddiya is part of the PIF's ambitions to develop Saudi Arabia's tourism and hospitality sector as a key driver of economic diversification.
Managing director of Qiddiya Investment Company, Abdullah Aldawood, said: "This partnership reflects Qiddiya’s commitment to delivering exceptional experiences rooted in excellence, quality, and Saudi identity.
"Adeera brings the depth, readiness, and Saudi-rooted identity needed to bring our hospitality vision to life.
"We are leveraging a national champion purpose-built to deliver authentic Saudi hospitality at scale."
Showcasing Saudi hospitality at Qiddiya
Adeera will operate a range of hotels at Qiddiya City, including Saudi luxury brand Alia, five-star lifestyle offering Sama, and mid-market concept Noor.
"This partnership sets the tone for what Adeera was built to do – to power Saudi Arabia’s ambitious hospitality pipeline with living, breathing brands that embody the hospitable Saudi culture," said CEO of Adeera, Stefan Leser.
"We are not just managing hotels; we are showcasing what Saudi hospitality means on the world stage."
Adeera's hotels will serve guests at Qiddiya City, a major destination home to attractions such as Six Flags Qiddiya City – the largest and most expensive Six Flags to date, offering the world's tallest, longest and fastest roller coaster.
Highlights in Qiddiya City include Aquarabia – the largest water park in the Middle East, and the world’s firstDragon Ball theme park.
State-of-the-art experiences being developed for Qiddiya City also include a gaming and esports district, an immersivemotorsport circuit, and aperforming arts centrethat will enhance the theatre experience with technologies like VR, AR and AI.
Images courtesy of Qiddiya
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