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Alton Towers launching attraction based on David Walliams’ books

world of david walliams alton towers

Alton Towers Resort is launching a new attraction based on the children’s books written by David Walliams. The World of David Walliams will bring some of his most popular characters to life.

The theme park has announced a unique partnership with Little Britain’s David Walliams, an actor, comedian and best-selling author.

The project, called The World of David Walliams, is underway and scheduled to open in spring 2020. It will be located near Alton Towers’ Cloud Cuckoo Land.

“It’s a huge thrill for some of my favourite characters to be getting their own attractions at Alton Towers.” said David Walliams.

David Walliams area will have attractions and characters

“I can’t wait to experience them for myself, and from all the work that has gone in I think people are going to love it. All will be revealed next year.”

Alton Towers, however, has revealed the development is ‘shrouded in secrecy’, despite the Merlin Magic Making team working with Walliams and HarperCollins Children’s Books for the past two years.

The new David Walliams zone will include a ground-breaking and unique headline attraction, as well as more attractions and characters across Alton Towers and its hotels.

Construction work started earlier this year. Almost 100 specialists from Alton Towers and external experts in theme park tech are working to meet the 2020 opening date.

The World of David Walliams set to open in spring 2020

“We are delighted to be able to announce our partnership with David Walliams on what promises to be a hugely exciting addition to Alton Towers Resort in 2020,” said James Walker, marketing director at Alton Towers.

“David’s books have really captured the imagination of Britain’s children and their families. So it’s a huge honour to be working with David on this fabulous collaboration for 2020, the year in which we celebrate our 40th birthday as the nation’s favourite theme park.”

Meanwhile, Merlin has announced the opening date for Legoland New York Resort. This came after the company unveiled the new Legoland Sichuan for China.

Images: Merlin Entertainments

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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