Skip to content
News

attractionsTECH 2020 at ISE: Artainment, rollercoaster technology and theme park ride design live

attractionsTECH at ISE
Rachel Read
By Rachel ReadJan 15, 2020 2 min read
Rachel Read
Rachel is co-founder and strategic director at blooloop. She has a degree in engineering from Cambridge University, is a Chartered Accountant and has certificates in Sustainability Leadership and Corporate Responsibility from London Business School, and Sustainable Marketing, Media and Creative from Cambridge University's Institute for Sustainability Leadership (CISL). Rachel oversees our news, events and sustainability.
See Full Bio

Blooloop is delighted to be presenting attractionsTECH 2020 at ISE. We will feature the latest in interactive and immersive technology in visitor attractions; look at integrating AV and multimedia on coasters with Mack Rides; and attempt to improvise a concept for a themed attraction in 20 minutes with Holovis.

For the third year, Blooloop is partnering with ISE to deliver attractionsTECH - a morning conference looking at cutting edge technology in visitor attractions.

Join us on the morning of February 14th at the Okura in Amsterdam for a fast-paced review of attractions technology trends, followed by a networking lunch.

Speakers

Our speakers span the breadth of attractions technology, delivering insights into upcoming trends and the visitor experience of the future.

Key trends in attractions technology

Bart Dohmen is active in the high-end themed entertainment world and has worked on many projects in different executive roles. After a start in the technology side of the business, Bart joined BRC Imagination Arts as their Managing Director for Europe and the Middle East. In this role he improved his skills in business strategies, feasibility and design.

Bart Dohman attractionsTECH

At the moment Bart is CEO of Unlimited Snow and is senior consultant for investors, governments and operators via his own consultancy business TDAC International. Bart is a frequent speaker at conferences and enjoys writing observations about the themed entertainment industry.

Big-screen immersion

Leander Werbrouck, Segment Manager, Pro/Events at Barco. A tech-savvy entrepreneur with product management and strategic marketing experience, Werbrouck will discuss how technology can enable award-winning immersive experiences; best practices to engage large audiences with big-screen immersion and give a view of a hybrid future where virtual meets physical.

Leander Werbrouck Barco attractionsTECH

Disruptors in global travel technology

Renee Welsh, CEO of Embed. One part executive, one part award-winning entrepreneur, Welsh’s passion lies in the grit and glory of business. Having built and sold ticketing and booking management software business Booking Boss to Helix Leisure, she will talk us through the advances and disruptors in global travel technology and look at how visitor attractions can stay ahead of the game.

Renee Welsh Embed CEO attractionsTECH

Meet Vincent: Cutting-edge cultural concepts and impactful experiences

Arnold van de Water, General Manager of the Meet Vincent van Gogh Experience for the Van Gogh Museum, has over 15 years of experience in the arts and culture and touring exhibitions sectors. Arnold believes in using technology to create more personalised and immersive storytelling. In addition, Arnold is also a Managing Partner of FACTORR- a leading consulting firm working with parties in the retail real estate and experiential content markets on placemaking.

arnold van der water attractionsTECH

Arnold will share his insights on how to develop venues and impactful entertainment production to create cutting-edge cultural concepts for iconic museums and international brands.

The challenges and future of integrating AV and multimedia with coasters

With 230 years in the business and a unique position as both an operator (Europa Park) and manufacturer, Mack Rides is one of the leading influencers of theme park rides in the world today. We will hear from Dennis Gordt, Head of Development at Mack Rides and Chief Technical Officer at VR Coaster, about innovative new developments and cutting-edge technology that are shaping the thrill rides of the future.

Dennis Gordt MACK attractionsTECH

Dennis' roles at both Mack Rides and VR Coaster help him bring together both companies' expertise in physical engineering and multimedia technology. He has worked on more than 30 rides worldwide including Space Fantasy (Universal Studios Japan), Manta (Sea World San Diego), Arthur (EuropaPark), Helix (Liseberg), Dragons (Motiongate), Slinky Dog (Disney Hollywood Studios ) and Time Traveller (Silver Dollar City).

He will be speaking about his experience in integrating AV and multimedia in existing coasters and the challenges and lessons learned.  He will then look at trends and technologies for the theme park rides of the future.

Designing digital attractions - LIVE!

Peter Cliff, Creative Director at Holovis. Prior to joining Holovis, Cliff was Creative Lead at Alton Towers and has worked in theme parks since he was 16. He will take the audience on a fast paced, fun and interactive adventure as together they design a unique themed attraction experience live.

Peter Cliff Holovis attractionsTECH

Peter will guide attendees through key decisions in the creative process; from themes and IP through to cultural considerations, storytelling metrics, operational requirements, budgetary elements, technology innovation and delivery.

Sponsors

Thanks to our sponsor BARCO:

Barco Logo

Tickets

Tickets for the conference are €250 including entrance to ISE.

SPECIAL DISCOUNT FOR BLOOLOOP READERS:

30% off with code BLP419609.

Buy tickets here.

Header image: Holovis
dealfeedattraction designroller coastersbalppaattractions technologyticketing systems
NewsTheme parkTechnologyBrandPlay
Rachel Read
Rachel Read
Rachel is co-founder and strategic director at blooloop. She has a degree in engineering from Cambridge University, is a Chartered Accountant and has certificates in Sustainability Leadership and Corporate Responsibility from London Business School, and Sustainable Marketing, Media and Creative from Cambridge University's Institute for Sustainability Leadership (CISL). Rachel oversees our news, events and sustainability.
See Full Bio

Companies featured in this post

Embed
Embed
MACK Rides
MACK Rides
Barco
Barco
Holovis
Holovis
Unlimited Leisure
Unlimited Leisure
Meet Vincent van Gogh
Meet Vincent van Gogh

Most recent

disneyland halloween
Feature
halloween

Seasonal strategy: how Halloween attractions are powering theme park profits

Two people enjoying a swing ride, smiling and waving, with trees in the background.
Feature
Ticketing systems

Rehumanising commerce: how Crowd Convert is putting people back at the heart of digital experiences

Aerial view of Dubai skyscrapers with "CONDUCTR" text overlay.
News
Middle East

CONDUCTR announces expansion into the Middle East

Playground with slides and climbing structures, surrounded by trees and a sunny sky.
News
Active play

CAP.Co completes first significant installation in the US

More for you

universal fan fest nights

Scooby-Doo x Universal Monsters mash-up coming to Fan Fest Nights in 2026

1 min read

Universal Studios Hollywood is bringing back its Universal Fan Fest Nights event in 2026, and will offer a unique Scooby-Doo x Universal Monsters mash-up.

Universal Fan Fest Nights is an after-hours, separately ticketed event that celebrates the world of fandom with new immersive experiences.

Keep ReadingShow less
mike cavanagh comcast

Comcast names Mike Cavanagh as co-CEO, joining Brian Roberts

2 min read

Universal parent company Comcast has announced Mike Cavanagh as its co-CEO. He will serve alongside Brian Roberts, who will continue as chairman and co-CEO.

Cavanagh's new role as co-CEO is effective from January 2026. At the same time, he will be named to the Comcast board of directors.

Keep ReadingShow less
universal horror unleashed

Universal Horror Unleashed announces Krampus holiday overlay

1 min read

Universal Horror Unleashed in Las Vegas has announced a horrible holiday overlay inspired by the festive half-goat, half-demon monster Krampus.

Universal Destinations & Experiences' first-ever year-round horror attraction opened in August as part of Area15's expansion.

Keep ReadingShow less
seaworld orlando howl-o-scream

SeaWorld Orlando merges wellness and scares with Howl-O-Sprint 5K run

1 min read

SeaWorld Orlando is combining two major trends in the attractions industry, enhanced Halloween events and wellness experiences, with its Howl-O-Sprint 5K run.

The nighttime run is returning to SeaWorld Orlando for its second year on 2 October at 8pm, with a post-race party taking place afterwards.

Keep ReadingShow less
Immersive Experience Network Summit

Immersive Experience Network presents extended programme for Summit'25

2 min read

The Immersive Experience Network (IEN), a peer-drivencommunity of creatives, business pioneers, entrepreneurs and enthusiasts,is bringing an extended programme to London's Woolwich Works for its 2025 annual Summit.

Summit’25, which is taking place from 21 to 22 October, serves as a meeting point for practitioners working across theatre, digital media, live action role play, VR, sound design, and more. It welcomes delegates ranging from established producers to emerging artists keen to test ideas, build collaborations, and find inspiration.

Keep ReadingShow less