Compagnie des Alpes have announced their full year sales figures for the year to 30th September 2014. A 6.3% increase in revenue year-on-year for Leisure destinations is hailed as proof that the Group’s strategy is working.
Dominique Marcel, Chairman and CEO of Compagnie des Alpes, stated, “The healthy sales figures in Leisure destinations this year attest to the effectiveness of the new strategy announced last year. This performance is especially noteworthy for the consistently positive results achieved throughout the year, even with no major new attractions and in spite of a challenging economic context. The recovery plan for this business has started to bear fruit. This management acumen, combined with our expertise in operating major Ski areas, opens up attractive prospects abroad, where our services are in ever greater demand.”
Despite poor weather conditions in July and August and a three point VAT increase in France, visitor numbers increase by 6.9% on the prior year across nearly all sites. The new strategic initiatives that are bearing fruit include aiming to achieve Very High visitor satisfaction scores, a leaner structure for decision making with local level sales policy leadership as well as improved visitor itineraries.
International sales more than doubled due to new service contracts in the Caucasus (Arkhyz, Elbrus, and Veduchi) and continued international development of the Grévin brand abroad. Other overseas initiatives in the year included the signature of a service contract with MacEarth in Japan and a successful bid by Compagnie des Alpes, together with Unibail, to build an indoor Spirouland attraction as part of the renovation of the Heysel district in Belgium.