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Cushman & Wakefield Consortium Win “Park Russia” Development Masterplan & Business Strategy Competition

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A consortium led by Cushman & Wakefield, the world’s largest privately-held commercial real estate services firm, has won a contest organized by the Russia Geographic Society and Moscow Region Government to create the Masterplan and Business Strategy for the development of Park Russia.

Park Russia is a 1, 000 hectares tourism and cultural project located 30 km south of Moscow near Domodedovo airport. 

Cushman & Wakefield Consortium Win “Park Russia” Development Masterplan & Business Strategy Competition

Sergey Riabokobylko FRICS, Managing Partner Cushman & Wakefield, Russia , said, “It was a great opportunity to participate in the extremely interesting integrated development project of Park Russia and it’s a great honor and responsibility to win this contest. We believe that our vast experience on the Russian Market and the work of our Consortium around the world will allow us to create a truly innovative concept for Park Russia that will make it a signature leisure destination of global significance”. 

The consortium’s master plan and business strategy included three main zones of the theme park and included the development of a resort destination.  Investment is anticipated to be mainly from the private sector, with the business plan running over a 12 year period, and expected visitor numbers of potentially 10 million per annum.

Environmental concerns are central to the design, and a “green” integrated transport strategy has been developed.

The consortium will start working on the project in the beginning of 2014 and will look to attract private sector investment. 

Project Leader Richard Tibbott FRICS of Cushman & Wakefield Russia, says that the theme park is “a uniquely Russian leisure park responding to Russian consumer desires for imaginative leisure and cultural development and creating a major new destination for the rapidly growing Russian visitor economy – it will be a credible comparator to Singapore’s Gardens by the Bay and eventually to the Parks at Orlando, Florida”. 

Cushman & Wakefield Consortium Win “Park Russia” Development Masterplan & Business Strategy Competition

The consortium members included:

  • Russian companies: Strategy Partners Group, NEBA Cultural, Terra Viva, Country Format
  • International masterplanners from the UK: Gillespies, Buro Happold, Rider Levett Bucknall, Feilden Clegg Bradley Studios & Fourth Street Place Consultants (UK)
  • Specialists: Puy du Fou International (France), MaxMakers (Switzerland), Jack Rouse Associates (USA), Ray Hole Architects (UK), Populous (UK), & Conventional Wisdom(USA).

The master planners in the consortium were:

  • Gillespies: A leading UK-based global urban design and landscape architecture practice, with a specialism in leisure and tourism destinations acted as Design Team Leader, Masterplanner and Landscape Architect. 
  • Buro Happold: An independent international practice of consulting engineers, created an engineering framework for Park Russia focussing on designing an integrated green development, including a strategic rail and road plan with an emphasis on public transport.
  • Feilden Clegg Bradley Studios, experts in working in sensitive historic contexts worldwide, were responsible for designing the cultural and commercial heart of the Park proposal with a particular focus on the central transport interchange hub.
  • Rider Levett Bucknall:  An independent, global property consultant provided the costs and project programming inputs to the financial model.
  • Fourth Street:  Economists and management consultants, specializing in the delivery of new visitor destinations, provided the destination economic analysis.  

Images: Gillespies LLP

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