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Dubai Park and Resorts and Etisalat Collaborate on Region’s First ‘Smart’ Theme Park


Dubai Parks and Resorts, the region’s largest integrated theme park destination, is partnering digital solutions provider, Etisalat, to create a first-of-its-kind integrated ‘smart’ theme park resort in the United Arab Emirates.

The two companies intend to capitalise on UAE’s advanced telecom infrastructure and digital technologies to deliver ‘a distinctly interactive guest experience’ when the resort opens in October 2016.

Raed Kajoor Al Nuaimi, CEO, Dubai Parks and Resorts, reports, “‘Experience Amazing’ is an ideal that drives every aspect of Dubai Parks and Resorts. From unique attractions, to exceptional cuisine, to memorable retail options – we aim to make every visit extraordinary. Our partnership with Etisalat will ensure that these facets are seamlessly tied together, to create a truly unique digital experience.”

The collaboration is intended to create a seamless and engaging guest experience allowing visitors to interact via numerous digital portals including mobile, web, RFID wristbands, smart kiosks and digital signage.

Etisalat has been tasked with implementing the necessary applications and solutions to drive an innovative customer experience before, during and after their visit to the resort.

Saleh Al Abdooli, CEO of Etisalat, said the partnership not only paved the way for the region’s first smart park but was another step towards making the UAE the most sought-after global destination for family-oriented entertainment.

The AED 10.5 billion Dubai Parks and Resorts spans 25 million ft² and features three separate theme parks: motiongate™ Dubai, LEGOLAND® Dubai and Bollywood Parks™ Dubai. A LEGOLAND® Water Park is also planned. It is expected to attract 6.7 million ticketed visits in its first full year of operation.

“Once operational, Dubai Parks and Resorts will not only fulfil the UAE’s vision to create an innovative digital economy while simultaneously supporting Dubai’s drive to build a smart city, but will also bring to life a consumer experience where the Internet of Things is realised, ” comments Al Nuaimi.

“Today, we live in a digital world and our guests expect a fully integrated digital experience, ” he adds.

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