Six Flags Entertainment Corporation and CBS Films have announced an exclusive national partnership. It will see the creation of new attraction based on CBS Films and Lionsgate’s latest horror movie release, Hell Fest.
Six Flags and CBS Films are launching new haunted attractions based on Hell Fest at three Six Flags theme parks this Fright Fest. Those parks are Six Flags Magic Mountain in Valencia, CA, Six Flags Great Adventure in Jackson, NJ, and also Six Flags Great America in Gurnee, IL. Haunted mazes will depict real life replicas of the movie’s most unnerving, goriest and most epic scenes.
Vice President of North America Strategic Marketing & Partnerships, Stephanie Borges, said: “Our guests visit Fright Fest to experience the scariest and most haunting attractions in North America. Partnering with CBS Films adds a new, completely immersive in-park experience to our existing lineup. It will take this year’s event to a whole new level of fear.”
The film’s director, Gregory Plotkin, said: “Fall means Halloween and for millions of people, Halloween means Fright Fest at their favorite Six Flags theme park. We are excited for Six Flags patrons to have the unique opportunity to step inside the terrifying world of ‘Hell Fest.’ I can’t wait to hear the screams and laughter!”
Scenes to be replicated
According to a press release, scenes from the movie that will be depicted in the mazes include:
- The Mausoleum:, an increasingly narrow corridor that forces guests to feel the touch of death;
- The Mask Room: a haunting room filled with floating white faces that spring to life
- The Doll Room, filled with dolls straight out of the worst nightmares; and
- The Torture Chamber, where the bodies of the disassembled, dissected and disemboweled wish to share their horrific ending.
Earlier this month, Six Flags announced an exclusive new Six Flags Membership programme to reward guest loyalty with free food, souvenirs and other perks.
Fright Fest runs Fridays, Saturdays and Sundays from September 15 through October 31.
Hell Fest will be in theatres September 28.
