Hong Kong-based investment firm PAG has agreed to acquire Japan’s Dutch-inspired theme park Huis Ten Bosch for an equity valuation of approximately 100 billion yen ($720 million).
PAG is acquiring Huis Ten Bosch, which recreates a traditional Dutch town, from Japanese travel conglomerate H.I.S. Huis Ten Bosch is Japan’s largest theme park.
It offers flower and fireworks festivals, light shows and interactive entertainment. The park also includes five hotels and several restaurants. Pre-pandemic, it welcomed more than two million annual visitors.
“We are convinced PAG is the best partner for Huis Ten Bosch,” says Motoshi Yada, president of H.I.S.
“With extensive experience and expertise in managing theme parks, I am confident PAG will make a significant and enduring contribution to the future growth of Huis Ten Bosch.”
“I am truly grateful that PAG saw great potential in Huis Ten Bosch and highly appreciate our efforts to date,” adds Katsuhiko Sakaguchi, president of Huis Ten Bosch.
PAG plans to expand the theme park by investing in new attractions and events. The company previously invested in Universal Studios Japan and Tencent Music Entertainment.
Since its founding, PAG has invested more than $70 billion across the Asia-Pacific region. The firm has been investing in Japan for more than 25 years.
PAG to expand Huis Ten Bosch
“This is an exciting opportunity for us to accelerate the growth of one of the most iconic theme parks in Japan. We appreciate the trust that H.I.S. has placed in us,” says Koichi Ito, PAG managing director and co-head of Japan private equity.
“This deal is good for the sellers, for PAG’s investors, and most importantly for Huis Ten Bosch and its customers and fans.”
“PAG has deep expertise across Asia-Pacific in the consumer sector and we are well positioned to support Huis Ten Bosch’s next phase of growth,” Ito adds.
“We have great confidence in the park’s future potential, and we look forward to working closely with the entire Huis Ten Bosch team to offer an unforgettable experience to visitors of all ages.”
Images: Huis Ten Bosch / H.I.S.
