The Wheel at ICON Park is getting a new interactive experience in early 2023, with riders set to join a family of cartoon flamingoes on their vacation to Florida.
The attraction, called ‘The Great Florida Road Trip, A Classic Vacation and Photo Travelogue with the Flamingo Family’, will take visitors on a nostalgic holiday through midcentury Florida.
The Great Florida Road Trip, a retro-style experience, includes a redesigned queue for The Wheel, as well as a pre-show and themed merchandise.
During a ride on The Wheel, guests will learn about Florida’s history and compete for the highest score by taking photos of the state’s vacation spots using camera-themed gameplay devices.
These innovative devices utilise a traditional infrared system, enabling laser tag-style interactions for up to 1,000 feet.
“I have always been intrigued and inspired by the role of the Florida tourism pioneers, the roadside attractions and short-stay entertainment venues that paved the way for everything else that followed,” said Chris Jaskiewicz, ICON Park‘s president and CEO.
“This concept provides a way for us to pay homage to their contribution, while at the same time educating visitors on the diversity of experiences that Florida has to offer.
“People of all ages can have fun playing the game, and I know there will be tons of smiles from guests who are old enough to reflect fondly on those destinations.”
Camera-themed gameplay devices
IDEAS, a leading brand and experience design company, is one of the creative masterminds behind The Great Florida Road Trip.
Earlier this year, ICON Park paused a controversial target shooting game called Bullseye Blast that allowed guests on The Wheel to shoot at targets across the theme park.
In a statement (via ClickOrlando), ICON Park said it will create an attraction that “does not offend anyone in the community”.
Images: ICON Park
