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Merlin Entertainments Named Britain’s Best International Brand


Merlin Entertainments' Emma Wood and Sunday Times' Iain Dey

Merlin Entertainments has been named ‘Britain’s Best Brand 2013’ in the Sunday Times HSBC International Track 200, a league table ranking Britain's mid-market private companies with the fastest-growing international sales.

Chairman of the judges, Dr Hamish Stevenson, said, “Not only has Merlin seen phenomenal growth – now number 2 in the world with sales topping £1bn last year, 60% of which are generated overseas – but the Group  has done this by building a fantastic portfolio of strong, distinctive global visitor attraction brands like Madame Tussauds, SEA LIFE, LEGOLAND, Dungeons and the Eye – each with a clear base proposition able to successfully cross borders.     

"The equally strong Merlin umbrella brand provides both a cohesive and very clear global culture; and the guarantee of high levels of visitor satisfaction and enjoyment in every one of the Group’s 98 attractions and 8 hotels – wherever they are located.   Merlin is a very worthy winner of the Best Brand Award and exactly the sort of company the Sunday Times had in mind when they first created it.”      

Merlin Entertainments’ Group Marketing Director Emma Woods (see image above, collecting the Award from judge and Sunday Times  Deputy Business Editor Iain Dey), said, "Merlin Entertainments is undoubtedly one of the most exciting and dynamic businesses not just in leisure but in the overall marketplace, and this Award recognises its growing reputation worldwide."

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