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Merlin Entertainments to Build Madame Tussauds in Prague as part of European Expansion Plan


kate winslet madame tussaudsAlready Europe’s No1 visitor attractions operator, Merlin Entertainments (‘Merlin’) is expanding its midway brands into major European cities where it is not currently operating.  Top of the list is a new Madame Tussauds world leading wax attraction scheduled to open in Prague late 2013/ Spring 2014.

The company is looking to build on the success of the Madame Tussauds attraction which opened in Vienna last year; and Merlin’s cluster of attractions in Berlin which include  Madame Tussauds, a SEA LIFE aquarium and a LEGOLAND Discovery Centre; with a new Berlin Dungeon also due to open next year.

Commenting, Chris Scurrah, Merlin Entertainments Business Development Director for Europe said. ” Madame Tussauds is a very unique and special experience which we have proven is very popular in major cities with a high tourist population.  Prague is an exciting, vibrant place, full of history and with a dynamic international visitor profile – and we believe it is a natural fit for the Madame Tussauds experience.”

See also: Merlin Entertainments Among Britain’s Most Admired Companies/ Interview: Rob Hicks, Director of Displays Development SEA LIFE, Merlin EntertainmentsMark Fisher, Merlin Entertainments’ Chief Development Officer & Merlin Magic Making / Merlin Entertainments’ Glenn Earlam on “Brands with Unlimited Potential”

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