Already Europe’s No1 visitor attractions operator, Merlin Entertainments (‘Merlin’) is expanding its midway brands into major European cities where it is not currently operating. Top of the list is a new Madame Tussauds world leading wax attraction scheduled to open in Prague late 2013/ Spring 2014.
The company is looking to build on the success of the Madame Tussauds attraction which opened in Vienna last year; and Merlin’s cluster of attractions in Berlin which include Madame Tussauds, a SEA LIFE aquarium and a LEGOLAND Discovery Centre; with a new Berlin Dungeon also due to open next year.
Commenting, Chris Scurrah, Merlin Entertainments Business Development Director for Europe said. ” Madame Tussauds is a very unique and special experience which we have proven is very popular in major cities with a high tourist population. Prague is an exciting, vibrant place, full of history and with a dynamic international visitor profile – and we believe it is a natural fit for the Madame Tussauds experience.”
See also: Merlin Entertainments Among Britain’s Most Admired Companies/ Interview: Rob Hicks, Director of Displays Development SEA LIFE, Merlin Entertainments / Mark Fisher, Merlin Entertainments’ Chief Development Officer & Merlin Magic Making / Merlin Entertainments’ Glenn Earlam on “Brands with Unlimited Potential”