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Merlin teams with Hasbro on world’s first Peppa Pig Theme Park

Merlin has partnered with Hasbro to open the world’s first stand-alone Peppa Pig Theme Park at Legoland Florida Resort in 2022.

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peppa pig theme park legoland florida

Peppa Pig Theme Park has been designed to be the ultimate attraction for children. It will house various rides, interactive attractions, themed playscapes and water play areas.

There will also be ‘muddy puddles’ and live shows daily, all inspired by popular locations and characters from Peppa Pig. Of course, families will get the chance to meet Peppa.

Mark Fisher, chief development officer at Merlin Group, said: “As one of the world leaders in location-based entertainment, we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.

“We have already had great success with our immersive Peppa Pig World of Play attractions both her in the US and in Asia.

“Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world.”

Peppa Pig Theme Park opening in 2022

peppa pig theme park legoland florida

Peppa Pig Theme Park will be a separately ticketed attraction. There will be annual passes, available as separate memberships or inclusive passes that grant admission to Legoland Florida.

Merlin Entertainments has an exclusive multi-territory licensing agreement with Hasbro to develop and operate Peppa Pig attractions, which are targeted at the pre-school market.

Matt Proulx, vice president of LBE at Hasbro, said: “We’re thrilled to expand our relationship with the team at Merlin to open the world’s first Peppa Pig Theme Park in Florida.

“With a keen understanding of the Peppa Pig brand, we’re excited to see how Merlin brings the snorts and muddy puddles to life for our youngest fans.”

The Lego Group and Universal Music Group recently unveiled the first range of products for augmented reality (AR) music video experience, Lego Vidiyo.

Merlin will release ride and attraction details for Peppa Pig Theme Park in summer 2021.

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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