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Parques Reunidos sets sights on China with new Harves partnership

Parques Reunidos sets sights on China with new Harves partnership

Parques Reunidos is pushing ahead with expansion into China.

The leisure park operator has signed a strategic agreement and a memorandum of understanding with Madrid Harves Century Group.

The deal will give Parques Reunidos access to the burgeoning theme park and leisure industry in China.

Harves is a key real estate development company in the country and a leading player in the large-scale residential and commercial sectors. The deal aims to make Parques Reunidos and Harves exclusive partners in the development of all future leisure facilities in China.

Harves has entered into a strategic partnership agreement with China Development Bank Capital (CDBC) to further grow China’s tourism industry.

The new agreement between Parques Reunidos and Harves includes cooperation from the preliminary consultation phase of projects, through the consultation on design, construction, and attraction procurement, all the way to the management and operation of the future parks.

Fernando Eiroa, CEO of Parques Reunidos, described the announcement as ‘a key step in the internationalisation’ of the company.

Parques Reunidos currently operates 61 amusement parks, animal parks, aquatic parks, family entertainment centres and other attractions in 14 countries. The venues in the Americas, Europe and Asia attract around 20 million visitors a year.

Image courtesy Parques Reunidos

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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