Merlin Entertainments and Hasbro are opening North America’s second Peppa Pig Theme Park in Texas’ Dallas-Fort Worth area in 2024.
Designed as the ultimate theme park experience for children, the new attraction in North Richland Hills will be home to rides, interactive attractions, themed play areas and shows. These will, of course, all be based on the Peppa brand.
“Merlin’s platform and reach continues to grow in the US as we build on the success of the world’s first standalone Peppa Pig Theme Park in Florida,” said Merlin‘s CEO Scott O’Neil.
“Given the incredible success of our Legoland Discovery Center and Sea Life Aquarium in Grapevine, Texas, the North Richland Hills community was a natural next step in our expansion and rollout.”
O’Neil said the company is the “definitive partner of choice for brands engaging children, holding the research, care, experience and interest in bringing iconic brands to life through location-based attractions“.
Merlin has a licensing agreement with Hasbro, which owns the Peppa Pig brand, to build and operate these themed attractions.
“The success of the Peppa Pig Theme Park has been phenomenal, and we are excited to embark on the journey again with our friends at Merlin to bring another park to the city of North Richland Hills, Texas,” added Matt Proulx, Hasbro’s vice president of location-based entertainment.
New theme parks coming to Texas
“Adding another Peppa Pig Theme Park for fans to experience continues our ‘Blueprint 2.0’ strategy of offering more meaningful ways for families to engage with our brands. We cannot wait for more guests to create lifelong memories with Peppa and her friends.”
Merlin’s news comes after Universal Parks & Resorts announced a new family-friendly theme park resort in Frisco, Texas.
Located adjacent to Legoland Florida, the world’s first Peppa Pig Theme Park opened last year. As well as being a Certified Autism Center (CAC), it features accessible ride vehicles and attractions.
Images: Merlin / Hasbro
